Field Marketing Manager (LegalTech)

TL;DR

Field Marketing Manager (LegalTech): Develop and execute marketing strategies, campaigns, and events with an accent on increasing brand recognition, generating qualified leads, and building community in EMEA. Focus on crafting localized campaigns for emerging markets (UAE, South Africa, Nordics/Benelux), managing cross-functional alignment with sales, and analyzing campaign ROI.

Location: This role is for EMEA. hirify.global's EMEA headquarters is in Dublin. The company operates a hybrid work environment for local hirify.globalns in Dublin (in office minimum twice per week), and also has offices in Vancouver, Calgary, Toronto, and Sydney. The role will focus on Emerging Markets including UAE, South Africa, Nordics/Benelux. Willingness to travel occasionally (up to 40%) for regional events is required.

Salary: €59,800–€80,800 EUR

Company

hirify.global is the global leader in legal AI technology, empowering legal professionals and law firms of every size to work smarter, faster, and more securely.

What you will do

• Develop and execute regional field and customer marketing strategies for EMEA Emerging Markets (South Africa, UAE, Belgium etc.).
• Plan, coordinate, and manage multi-channel marketing campaigns including field events, webinars, and digital engagement.
• Develop and execute programs that build stronger relationships with hirify.global customers, driving engagement, advocacy, and retention.
• Deliver field marketing initiatives such as trade shows, partner activations, and regional events, as well as lead end-to-end virtual events.
• Identify and develop regional partnerships with legal associations, technology partners, and industry influencers.
• Work closely with Sales, Channel, and Marketing teams to align on campaign goals and track performance using tools like Salesforce and Looker.

Requirements

• 5-7+ years of experience in marketing, ideally within B2B SaaS or tech.
• Hands-on experience executing field marketing programs, webinars, and virtual events.
• Strong project management, organization, and time management skills.
• Proven ability to collaborate cross-functionally with Sales, Customer Success, and external partners.
• Comfortable using data to measure and optimise marketing performance.
• Excellent communication skills and a proactive, positive, self-starter attitude.
• Creative mindset with an eye for engaging campaigns and event experiences.
• Proficient with tools such as Google Workspace, Asana, Salesforce, and Looker.
• Willing to travel occasionally (up to 40%) for regional events.

Nice to have

• Legal industry knowledge and/or experience.

Culture & Benefits

• Competitive, equitable salary with top-tier health benefits and dental coverage.
• Hybrid work environment (local hirify.globalns in office twice per week) and flexible time off policy.
• Pension contribution and hirify.globalversary recognition program.
• Dedicated to diversity, equity, and inclusion, fostering an inclusive environment.
• Provides accessibility accommodations during the recruitment process.
• Utilizes AI in recruitment processes with human review, ensuring no automated hiring decisions.