Marketing Manager (Fintech)

TL;DR

Marketing Manager (Fintech): Defining and executing full-funnel local growth plans for hirify.global Business in the Dutch market with an accent on building mid-funnel demand engines and local field marketing initiatives. Focus on structured growth experiments, translating learnings into repeatable playbooks, and improving customer experience by acting as the voice of the Dutch market.

Location: The role is explicitly for the Dutch market, requiring engagement in local field marketing initiatives.

Company

hirify.global is building a global financial super app, helping over 65 million customers get more from their money with products like spending, saving, investing, and exchanging.

What you will do

• Define and execute full-funnel local growth plans aligned with regional objectives.
• Build and scale mid-funnel demand engines beyond paid media, including partnerships, affiliates, events, and community engagement.
• Lead local field marketing initiatives such as trade shows, partner events, and customer roundtables.
• Develop local proof points like case studies and testimonials, and activate them across channels.
• Partner with Product, Sales, and Global Marketing teams to refine local positioning, targeting, and messaging.
• Run structured growth experiments, test hypotheses, and translate learnings into repeatable playbooks.
• Track and report on local performance metrics, sharing insights with senior stakeholders.
• Act as the voice of the Dutch market, feeding customer insights back into product teams.

Requirements

• 3+ years of experience in B2B growth or local marketing, ideally in fintech, SaaS, or tech-enabled platforms.
• A solid understanding of the local B2B ecosystem, including partnerships, platforms, creators, and events.
• A hands-on, entrepreneurial mindset, comfortable with testing, iterating, and scaling.
• Experience across mid-funnel channels such as partnerships, affiliates, events, and influencer collaborations.
• Impressive analytical skills, with the ability to connect campaigns to commercial outcomes.
• Ability to manage multiple initiatives in parallel while balancing speed, quality, and ROI.
• Excellent communication skills and confidence working with cross-functional, international teams.
• Fluency in Dutch and English.

Nice to have

• Experience in payments, financial services, or fintech.
• Exposure to sales-aligned field marketing or ABM.
• Experience working in fast-scaling, international organisations.

Culture & Benefits

• Certified as a Great Place to Work™.
• Company-wide D&I Framework designed to help employees thrive and grow.
• Encourages applications from diverse backgrounds and experiences.
• Multicultural, hard-working team working from offices and remotely.