Content Marketing Manager (Blockchain)

TL;DR

Content Marketing Manager (Blockchain): Owning and implementing the content strategy to drive growth marketing and demand generation across the full funnel, with an accent on translating campaign priorities into high-performing content assets and managing multi-channel content programs. Focus on writing and producing compelling, conversion-focused content, using performance data for continuous optimization, and tracking content ROI.

Location: Hybrid (in-office collaboration for 10+ days a month required, exact location not specified).

Salary: Competitive salary, bonuses, and equity.

Company

hirify.global is building crypto solutions for financial institutions, businesses, governments, and developers to improve the global financial system and create economic fairness.

What you will do

• Own and implement the content strategy to fuel growth marketing and demand generation efforts across the full funnel.
• Partner with Growth, Product Marketing, Brand, and Comms teams to translate campaign priorities into high-performing content assets.
• Develop and manage multi-channel content programs including paid media, landing pages, email nurture sequences, case studies, sales enablement materials, webinars, and thought leadership.
• Write and produce compelling, conversion-focused content optimized for performance and experimentation.
• Manage the editorial calendar aligned to growth goals and revenue targets.
• Track and report on content performance, pipeline impact, and ROI.

Requirements

• 5+ years of experience in content marketing, ideally focused on demand generation or growth marketing in a B2B environment.
• Proven track record of creating content that drives measurable pipeline and revenue impact.
• Strong writing and editing skills with the ability to adapt tone for different channels and audience segments.
• Deep understanding of full-funnel marketing and how content supports each stage.
• Proficient in Asana, GSuite, Slack, Content Management Systems (Sanity), and AI tools.
• Experience partnering cross-functionally with a variety of teams.

Nice to have

• Experience in the financial services or blockchain industry.

Culture & Benefits

• Opportunity to build in a fast-paced startup environment with experienced industry leaders.
• Professional development budget to support other modes of learning.
• Flexible hybrid work model, requiring 10+ days a month in-office for collaboration.
• Competitive salary, bonuses, and equity, with comprehensive benefits (physical and mental healthcare, retirement, family forming, and family support).
• R&R days, generous wellness reimbursement, and weekly onsite & virtual programming.
• Generous vacation policy and industry-leading parental leave policies.