VP, International Marketing & GTM

TL;DR

VP, International Marketing & GTM: Creating and guiding the strategic direction and operational execution of international expansion with an accent on market research and product/market fit tests. Focus on driving growth across international KPIs and contributing to the product roadmap by providing insights.

Location: Hybrid from NYC Headquarters or remotely from an approved US State

Salary: $360,000 - $420,000 USD

Company

hirify.global is a design-driven platform helping entrepreneurs build brands and businesses online.

What you will do

• Create high-impact local channel strategies and execute holistic marketing plans.
• Evaluate, plan and launch hirify.global’s entry into new countries and languages.
• Craft tailored product positioning and messaging that will resonate with key audiences.
• Determine the optimal team structure and grow the team for success in new markets.
• Drive growth and impact across all major international KPIs.
• Contribute to the Product roadmap for each country and language by providing insights, market research, and data to drive prioritization.

Requirements

• 15+ years of broad-based marketing experience, ideally in consumer tech or a closely related industry.
• Proven success launching products in new markets without an existing presence.
• Experience building and leading a high performing marketing team.
• Collaborative approach, with experience influencing cross-functional teams in a complex organization.
• Experience managing agency partners.
• Deep knowledge across digital and traditional marketing channels.

Nice to have

• Language ability in Spanish, French, or German is a plus

Culture & Benefits

• A choice between medical plans with an option for 100% covered premiums.
• Retirement benefits with employer match.
• Flexible paid time off.
• 12 weeks paid parental leave and family care leave.
• Education reimbursement.
• Dog-friendly workplace.