Demand Generation Specialist (AI)

TL;DR

Demand Generation Specialist (AI): Developing integrated campaigns that generate demand, drive pipeline, and establish hirify.global as the AI and ERP leader for state and local governments with an accent on multi-channel campaign execution and collaboration with product marketing. Focus on optimizing demand strategy and supporting ABM campaigns through personalized programs.

Location: US | Illinois | Chicago. On-site

Salary: $72,000 – $79,750

Company

hirify.global is the leader in AI and ERP solutions for local and state governments in the U.S.

What you will do

• Build and launch integrated campaigns across various channels to drive qualified pipeline.
• Create and manage compelling marketing content that supports campaigns.
• Leverage AI tools to scale content creation and analyze campaign performance.
• Partner with product marketing to identify strategic campaign opportunities.
• Work with marketing operations to segment and nurture audiences using Marketo and Salesforce.
• Support ABM campaigns by building and executing personalized programs.

Requirements

• 3+ years of B2B or B2G marketing experience, ideally in SaaS.
• Proven experience developing and executing multi-channel demand gen campaigns.
• Strong writing and editing skills.
• Familiarity with Marketo, Salesforce, and demand gen platforms; experience with ABM tools and AI content platforms is a plus.
• Analytical mindset with the ability to interpret data and translate insights into action.
• Strong project management skills with a hands-on attitude.

Nice to have

• Experience in or interest in public sector/government marketing.

Culture & Benefits

• Comprehensive healthcare options.
• Flexible vacation policy and paid company holidays.
• 401(k) with company match.
• Paid parental leave, wellness stipends, and HSA contributions.
• Professional development and growth opportunities.
• A collaborative office environment with weekly catered lunches.