Demand Generation Associate (SaaS)

TL;DR

Demand Generation Associate (SaaS): Driving company growth by establishing and scaling the foundations of the demand generation function with an accent on direct mail campaigns and multi-channel execution. Focus on analyzing performance, optimizing strategies, and developing nurture programs to improve funnel performance and maximize ROI.

Location: Remote (United States or Canada)

Salary: $98,000–$115,000

Company

hirify.global is a fast-growing vertical SaaS company using technology and AI to empower personal injury lawyers and victims to secure faster settlements and higher payouts.

What you will do

• Manage, launch, and measure direct mail campaigns, aligning with pipeline goals and managing budgets and vendor relationships.
• Analyze direct mail performance to uncover insights, optimize creative and targeting strategies, and forecast future campaign opportunities.
• Develop and execute targeted nurture programs to convert leads to opportunities and improve funnel performance.
• Plan and execute multi-channel campaigns across email, webinars, and direct mail with measurable impact.
• Own reporting and analytics for campaigns, providing performance insights and recommendations to leadership.
• Partner with marketing and sales teams to execute initiatives and align strategies for a cohesive customer experience.

Requirements

• 3+ years of experience in demand generation, direct mail, or campaign management, preferably in a B2B SaaS environment.
• Strong project management skills to manage multiple campaigns simultaneously and meet deadlines.
• Analytical mindset with expertise in tracking performance metrics and presenting actionable insights.
• Exceptional communication and collaboration skills for cross-functional teamwork and vendor management.
• Creative thinking and problem-solving skills for campaign optimization and innovation.
• Familiarity with marketing automation tools (e.g., HubSpot, Sendoso) and CRM systems.
• Experience managing budgets and forecasting campaign needs, including inventory management.

Nice to have

• Background in working with finance teams for budget alignment and cost management.
• Experience in direct mail programs, including vendor management and testing creative strategies.

Culture & Benefits

• Choice of medical, dental, and vision insurance plans for you and your family.
• Flexible paid time off, sick leave, short-term and long-term disability.
• 10 US observed holidays, and Canadian statutory holidays by province.
• A home office stipend and paid parental leave.
• 401(k) for US-based employees and RRSP for Canada-based employees.
• Opportunity to participate in a local in-person meet-up program with hubs in San Francisco and Toronto.