Marketing Specialist (AI)

TL;DR

Marketing Specialist (AI): Planning and executing regional marketing programs and ABM campaigns for the investment community with an accent on driving awareness, engagement, and pipeline growth. Focus on localizing global campaigns, managing events, and utilizing marketing tech platforms including AI tools.

Location: Flexible hybrid work environment in New York, New York

Company

hirify.global provides enterprise data management solutions to the global investment community, helping clients make better investment decisions.

What you will do

• Plan and execute regional marketing programs and events.
• Partner with regional teams to activate account-based marketing (ABM) campaigns.
• Localize and adapt global campaign assets for regional markets.
• Coordinate event logistics, including vendor management and budget tracking.
• Collaborate on multi-channel digital outreach for events and campaigns.
• Track and report on program metrics to optimize future activities.

Requirements

• 3-5 years of B2B marketing experience, ideally in financial services or technology.
• Strong understanding of B2B marketing tactics (demand generation, ABM, remarketing, and event-based programs).
• Proven project and stakeholder management skills.
• Excellent written and verbal communication skills.
• Experience analyzing campaign and event performance data.
• Proficiency with marketing technology platforms (Salesforce, Pardot, Zoom, ABM platforms, marketing databases, LinkedIn marketing tools, Agentic AI tools).

Culture & Benefits

• Flexible hybrid work environment.
• Competitive pay and bonus eligibility.
• Commitment to diversity and inclusion.