Marketing Specialist (AI)

TL;DR

Marketing Specialist (B2B/Financial Services): Planning and executing regional marketing programs to drive awareness, engagement, and pipeline growth with an accent on account-based marketing campaigns and event logistics. Focus on localizing global assets, managing vendors, and analyzing campaign performance metrics.

Location: Hybrid in New York, New York

Salary: $85,000.00–$95,000.00

Company

hirify.global provides enterprise data management solutions to the global investment community, powering over US$75 trillion in assets annually.

What you will do

• Plan and execute regional marketing programs, including client roundtables, executive dinners, industry conferences, and digital events.
• Partner with regional teams to activate account-based marketing (ABM) campaigns for priority accounts and pipeline goals.
• Localize and adapt global campaign assets for regional messaging, cultural context, and market priorities.
• Research, evaluate, and negotiate with external vendors, managing timelines and deliverables.
• Coordinate all aspects of event logistics, including venue management, attendee communication, and budget tracking.
• Collaborate with the digital marketing team on multi-channel outreach to drive event attendance and campaign engagement.
• Track and report on key program metrics, providing data-driven insights to optimize future activities.

Requirements

• 3–5 years of B2B marketing experience, ideally within financial services or technology sectors.
• Strong understanding of B2B marketing tactics, including demand generation, ABM, remarketing, and event-based programs.
• Proven project and stakeholder management skills, with the ability to balance multiple initiatives and deadlines.
• Excellent written and verbal communication skills with strong attention to detail.
• Experience analyzing campaign and event performance data and translating insights into actionable recommendations.
• Proficiency with marketing technology platforms, such as Salesforce, Pardot, Zoom, ABM platforms, marketing databases, LinkedIn marketing tools, and Agentic AI tools.
• Strong vendor and budget management abilities with hands-on experience coordinating logistics for events.

Culture & Benefits

• Competitive pay and bonus eligibility.
• Flexible hybrid work environment.
• Commitment to promoting diversity and inclusion throughout the business.