AI Demand Generation Lead (AI)

TL;DR

AI Demand Generation Lead (AI): Defining and executing the marketing strategy for hirify.global’s AI Business Unit, focusing on building awareness, positioning AI offerings, and driving demand generation through integrated marketing campaigns. Focus on translating complex AI solutions into compelling messaging for enterprise clients and establishing thought leadership in the AI market.

Location: Must be based in the USA

Salary: $85,000 - $125,000 annually

Company

hirify.global is a leading global professional services company, transforming client businesses for the digital era.

What you will do

• Develop and execute comprehensive marketing strategies for the AI Business Unit.
• Translate AI technical capabilities into clear, client-facing value propositions.
• Establish the AI Business Unit as a thought leader through content creation and industry engagement.
• Drive demand generation via multi-channel marketing campaigns and account-based marketing.
• Collaborate with sales and AI product teams to align messaging and co-market solutions.
• Track and optimize marketing performance for lead generation and conversion.

Requirements

• 8+ years of experience in B2B marketing, preferably in technology, AI, or enterprise software.
• Proven experience launching new products or business units with go-to-market strategy.
• Strong understanding of AI technologies, cloud platforms, and enterprise solutions.
• Experience in content marketing, digital marketing, demand generation, and event marketing.
• Excellent written and verbal communication skills; ability to simplify complex concepts for executive audiences.
• Strong project management skills and ability to lead cross-functional teams.

Culture & Benefits

• Energetic, collaborative, and inclusive workplace.
• Global community with more than 300,000 associates.
• Focus on doing what's right for people, clients, communities, and climate.
• Opportunities for career path development and innovation.
• Medical, Dental, Vision, and Life Insurance.
• Paid holidays plus Paid Time Off.
• 401(k) plan and contributions.
• Long-term/Short-term Disability.
• Paid Parental Leave.
• Employee Stock Purchase Plan.