Marketing Operations Specialist

TL;DR

Marketing Operations Specialist: Managing and optimizing a marketing automation platform and its integrations to enable efficient, data-driven, and scalable go-to-market execution with an accent on system reliability, data accuracy, and operational excellence across marketing programs. Focus on administering and scaling Marketo and Salesforce, ensuring data integrity, and supporting compliance with global data privacy regulations.

Location: This position follows the Company’s hybrid schedule which currently requires employees to work in the office a minimum of three days per week at one of the following locations: Addison, TX; Bellevue, WA; Durham, NC; Emeryville, CA; or Reston, VA.

Salary: $55,000–$160,000

Company

hirify.global is an Autonomous IT company that provides a unified platform for endpoint management and security, driven by AI and real-time endpoint intelligence.

What you will do

• Administer, optimize, and scale the marketing automation platform (Marketo) and its integration with the CRM system (Salesforce).
• Build, QA, and execute multi-channel campaigns including email, nurture programs, forms, and landing pages.
• Maintain database health through segmentation, enrichment, normalization, and ongoing hygiene processes.
• Develop and deliver reporting on campaign performance, funnel metrics, and lead quality.
• Support and optimize lead scoring, routing, and lifecycle processes to improve speed-to-lead and conversion rates.
• Monitor and support compliance with global data privacy regulations (e.g., GDPR, CCPA) and internal governance standards.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field; or equivalent industry experience.
• 2+ years of experience in marketing operations, marketing automation, or a related role.
• Hands-on experience with Marketo and Salesforce in a production environment.
• Strong analytical, organizational, and project management skills.
• Ability to manage multiple priorities in a fast-paced, cross-functional environment.

Nice to have

• Experience supporting AI-driven marketing automation, personalization, or optimization initiatives.
• Familiarity with advanced segmentation strategies, lifecycle marketing, and personalization frameworks.
• Experience in a global B2B SaaS or enterprise technology environment.

Culture & Benefits

• Hybrid work schedule requiring a minimum of three days per week in one of the specified US offices.
• Receive equity awards and a generous benefits package including medical, dental, vision, 401(k) retirement savings plan with company match, HSA, and FSA.
• Work in a culture that emphasizes collaboration, respect, and diversity, striving for an inclusive environment.
• Opportunity to contribute to communities with 5 days of volunteer time off (VTO).
• Join a company recognized on the Forbes Cloud 100 list for ten consecutive years.