Demand Generation Manager (SaaS)

TL;DR

Demand Generation Manager (SaaS): Establishing and scaling the demand generation function to drive company growth with an accent on building multi-channel campaign strategies across various platforms. Focus on analyzing digital campaign performance, developing targeted nurture programs, and aligning strategies with sales goals to maximize ROI.

Location: Remote-US

Salary: $130K - $160K

Company

hirify.global is on a mission to close the justice gap using technology and AI, empowering personal injury lawyers and victims to get the justice they deserve.

What you will do

• Build and own multi-channel campaign strategies across email, paid, social, web, events, and outbound sequences.
• Analyze digital campaign performance to uncover actionable insights, optimize creative and targeting strategies, and forecast future campaign opportunities to maximize ROI.
• Develop and execute targeted nurture programs that convert leads to opportunities, improving funnel performance at every stage of the customer journey.
• Own reporting and analytics for campaigns, providing granular performance insights and actionable recommendations to leadership.
• Partner with marketing and sales teams to execute marketing initiatives and align strategies with sales goals, ensuring a cohesive and impactful customer experience.

Requirements

• 7+ years of experience in demand generation or campaign management, preferably in a B2B SaaS environment.
• Strong project management skills with the ability to manage multiple campaigns simultaneously and meet deadlines.
• Analytical mindset with expertise in tracking performance metrics, analyzing data, and presenting actionable insights.
• Exceptional communication and collaboration skills to work cross-functionally with internal teams and external vendors.
• Familiarity with marketing automation tools (e.g., HubSpot, Sendoso) and CRM systems.

Nice to have

• Experience managing budgets and forecasting campaign needs, including inventory management for physical campaigns.
• Experience in direct mail programs, including vendor management and testing creative strategies.

Culture & Benefits

• Choice of medical, dental, and vision insurance plans for you and your family.
• Additional insurance coverage options for life, accident, or critical illness.
• Flexible paid time off, sick leave, short-term and long-term disability.
• 10 US observed holidays, and Canadian statutory holidays by province.
• A home office stipend.
• 401(k) for US-based employees and RRSP for Canada-based employees.