Senior Manager, Audience and Program Marketing

TL;DR

Senior Manager, Audience and Program Marketing: Leading initiatives to deepen customer engagement, accelerate expansion, and drive long-term value with an accent on cross-sell/upsell and renewals with hirify.global customers. Focus on designing and executing programs that deliver tangible value and create growth opportunities.

Location: New York, Los Angeles, Boston, Denver, or Phoenix (USA)

Salary: $120,000-$150,000 plus bonus

Company

hirify.global is a global leader in AI for cybersecurity that keeps organizations ahead of the changing threat landscape every day.

What you will do

• Design and execute targeted programs that influence cross-sell, upsell, and renewal outcomes across the customer base.
• Develop multi-touch campaigns that deliver measurable value throughout the customer journey.
• Lead engagement programs that drive adoptions, satisfaction, and retention through scalable initiatives such as customer events and product education sessions.
• Partner with Customer Success and Renewals teams to align marketing initiatives and customer communications to lifecycle milestones and account strategies.
• Enable Customer Success teams with toolkits and campaign assets that help deliver consistent value messaging and engagement opportunities.
• Activate customer advocacy by identifying promoters and driving peer reviews to amplify influence and trust.

Requirements

• 5+ years of experience in B2B marketing with a focus on customer marketing, lifecycle marketing, or customer success enablement.
• Proven ability to design and execute programs that drive measurable outcomes in renewals, upsell, and cross-sell.
• Experience collaborating with Customer Success, Renewals, and Sales Teams to align marketing initiatives with GTM strategies.
• Strong understanding of customer lifecycle management and SaaS growth metrics (NRR, churn, adoption, etc.).
• Hands-on experience with CRM and marketing automation platforms including Salesforce, Gainsight, and HubSpot.
• Willingness to travel up to 30%

Culture & Benefits

• 100% medical, dental and vision insurance, plus dependents
• Paid parental leave
• Pet insurance Discount
• Life insurance
• Commuter benefits
• 401(k)