Director, Experience Strategy (CRM)

TL;DR

Director, Experience Strategy (CRM): Leading strategic CRM and customer lifecycle marketing planning for enterprise clients with an accent on architecting sophisticated, data-driven customer experiences at scale and leading a team of strategists. Focus on proactively identifying strategic opportunities, building robust measurement frameworks, and driving measurable business impact across multiple brands and channels.

Location: Hybrid in Detroit, US. Must be based in the United States and eligible to work without sponsorship due to US-specific benefits.

Salary: $127,000 - $140,000 USD

Company

hirify.global is a global, next-generation precision marketing agency focused on activating growth with data, creativity, technology, and empathy for major enterprise clients.

What you will do

• Architect enterprise-wide customer experience strategies that span multiple brands, channels, and customer lifecycle stages.
• Translate complex data landscapes into actionable customer insights and build measurement frameworks.
• Lead and mentor a team of strategists, fostering growth and professional development.
• Collaborate closely with creative, analytics, and technology teams to ensure strategic alignment and seamless execution.
• Proactively identify and pitch strategic opportunities to clients, building strong advisory partnerships.
• Stay ahead of industry trends in customer marketing, martech, data privacy, and AI to inform strategy.

Requirements

• Bachelor's degree required.
• 10+ years in customer marketing, CRM, demand generation, or marketing strategy.
• 5+ years in a senior strategic planning or leadership role.
• Proven success leading teams and mentoring junior strategists.
• Experience managing large, complex, multi-brand accounts.
• Strong ability to see the big picture, identify patterns, and develop forward-thinking recommendations.
• Working knowledge of marketing automation, CDP platforms, data activation, and personalization technologies.

Culture & Benefits

• Hybrid work model with the option to work from home two days per week.
• Competitive salary and comprehensive benefits plan.
• Health/vision/dental insurance.
• 401(k) and stock options.
• Healthcare & Dependent Flexible Spending Accounts.
• Vacation, sick, and personal days, plus positive activism days.
• Paid parental leave and disability benefits.