Director, Demand Generation (AI)

TL;DR

Director, Demand Generation (AI): Leading and executing comprehensive North American SMB Demand Generation strategy at scale, with an accent on driving significant new customer acquisition and market expansion. Focus on developing scalable programs, optimizing GTM motions, and championing AI innovation within marketing workflows.

Location: Remote (US/Canada, except Quebec) or hybrid in Toronto or Vancouver.

Salary: $160,000–$240,000 USD, plus variable pay based on company performance.

Company

hirify.global is the global leader in legal AI technology, empowering legal professionals and law firms of every size to work smarter, faster, and more securely.

What you will do

• Develop, own, and execute a comprehensive SMB Demand Generation strategy that directly aligns with revenue targets and broader growth goals.
• Develop scalable programs to drive increased growth, launch new channels and initiatives, and optimize existing Go-To-Market motions.
• Lead and mentor a high-performing team, supporting the adaptation of team structures and operating models to increase execution velocity.
• Oversee significant marketing budgets and define KPIs to report on performance and business impact to the senior leadership team.
• Drive the growth of hirify.global’s market share through product expansion and translating hirify.global’s brand story.
• Work in lockstep with the SMB sales team, Revenue Operations, and the cross-functional Marketing Leadership Team to optimize every stage of the new customer acquisition funnel.
• Champion the use of AI within the Demand Generation team and across the marketing team, helping to adapt internal workflows and strategies.

Requirements

• 10+ years of B2B SaaS marketing experience, including 5+ years in marketing leadership roles.
• Proven Demand Gen success in growing complex SMB Go-To-Market strategies in high scale ($200M+ ARR), multi-segment, high growth organizations.
• Strong understanding of Demand Gen nuances and GTM strategies across marketing-led, target account, and PLG motions.
• Demonstrated success in managing high performing teams including hiring, coaching, developing, and training.
• Proven ability in managing large portions of budgets including negotiating and partnering with vendors.
• Excellent ability to collaborate cross-functionally with Sales, Marketing, Revenue Operations, and executive stakeholders.

Culture & Benefits

• Competitive, equitable salary with top-tier health, dental, and vision insurance.
• Hybrid work environment, with expectation for local hirify.globalns (Vancouver, Calgary, Toronto, Dublin and Sydney) to be in office minimum twice per week.
• Flexible time off policy, with an encouraged 20 days off per year.
• EAP benefits for you and household members, including counseling and online resources.
• 401k matching and Child Education Savings.
• hirify.globalversary recognition program with special acknowledgement at 3, 5, 7, and 10 years.