Product Marketing Manager (HR Tech)

TL;DR

Product Marketing Manager (HR Tech): Building messaging, campaigns, and sales enablement for distinct product lines (SOS and Assignments) with an accent on translating product value into compelling stories for buyers. Focus on executing GTM strategies, developing sales enablement materials, and continuously refining approaches based on performance data and feedback.

Location: Fully remote, work from anywhere globally

Company

hirify.global is a fast-growing European startup founded in 2021, transforming international travel compliance with an automated platform for business travel, workations, and international assignments.

What you will do

• Own product-level messaging and positioning for SOS and Assignments, developing clear value propositions.
• Build and execute Go-To-Market strategies for both product lines, including campaign briefs and content priorities.
• Write and brief product landing pages, collaborating with the Senior Marketing Manager and external Webflow agency.
• Create and maintain sales enablement materials, such as one-pagers, decks, and objection-handling guides.
• Develop campaign ideas and briefs for paid, content, and events, collaborating with specialized teammates.
• Track performance data and sales feedback to continuously sharpen messaging and campaign approaches.
• Actively explore and test AI tools to speed up research, content briefing, and asset creation workflows.

Requirements

• 2-4 years of experience in B2B marketing, ideally with exposure to product marketing, content strategy, or campaign management in a SaaS environment.
• Proficient in both German and English.
• Comfortable working cross-functionally and collaborating with specialists.
• Hands-on with tools like Figma, Canva, HubSpot, or Webflow, and actively incorporating or curious about AI tools.
• A self-starter who can manage two product lines in parallel, prioritize, and stay organized.
• Naturally curious and investigative, defaulting to talking to sales and customer feedback to understand the "why" behind the numbers.

Nice to have

• Experience in HR tech, global mobility, business travel, or compliance-adjacent categories.

Culture & Benefits

• Contribute to building the future of a fast-growing HR Tech startup backed by prominent customers and top-tier investors.
• Competitive salary including quarterly bonuses tied to sales targets.
• Virtual Stock Options (VSOPs) to share in company success.
• Monthly budget of €200 for co-working space and/or sports subscriptions.
• Work from anywhere globally with a remote-only company and go on workations for up to 183 days a year.
• Merit-based culture with substantial growth opportunities and trust-based work schedules.
• Collaborative team culture where everyone's input is valued.