Product Marketing Manager (B2B SaaS)

TL;DR

Product Marketing Manager (B2B SaaS): Defining and executing go-to-market strategies for B2B parking management solutions across Europe with an accent on positioning, messaging, and sales enablement. Focus on translating complex product features into compelling customer value stories, driving adoption, and impacting revenue growth.

Location: Hybrid in Europe, with regular in-office engagement in Amsterdam, London, or Paris. You will work remotely within your regional market.

Company

hirify.global transforms urban mobility by guiding customers and communities towards brighter futures and more livable cities through B2B parking management solutions.

What you will do

• Define and communicate product positioning and messaging for competitive enterprise deals across EU markets.
• Plan and manage product launches with clear regional rollout strategies and comprehensive sales enablement programs.
• Build and maintain a feature enablement library and GTM kits for sales teams.
• Own pricing and packaging messaging, translating transformations into clear sales narratives and customer communications.
• Optimize digital assets for lead generation and conversion, including landing pages and feature content.
• Design and improve customer journeys for onboarding, activation, retention, and expansion within CRM platforms.

Requirements

• 3–5 years of experience in B2B SaaS Product Marketing with proven success in enterprise or mid-market segments.
• Proven track record launching products and developing sales enablement assets that drive measurable adoption and revenue.
• Strong copywriting skills, with the ability to translate technical features into clear customer value for multiple buyer personas.
• Hands-on experience with CRM and marketing automation platforms (Braze, HubSpot, Salesforce, or similar).
• Experience optimizing websites for conversion, including A/B testing, CRO, and basic SEO principles.
• Analytical mindset with experience using tools like Looker, Mixpanel, or Google Analytics to track product adoption.
• Comfortable working in an async environment with stakeholders across multiple time zones.

Nice to have

• Experience working across multiple European markets and languages.

Culture & Benefits

• Join a global team transforming urban mobility.
• Be guided by values of being Curious, Focused, and Together.
• Opportunity to shape B2B parking management solutions in competitive enterprise deals.
• Directly impact revenue growth and work in a data-driven environment.
• Collaborate closely with Sales, Product Management, and Demand Generation teams.