Product Marketing Manager (Tech)

TL;DR

Product Marketing Manager (Tech): Defining product positioning and messaging, understanding market dynamics, and enabling sales and marketing teams with resources to generate leads and close business. Focus on developing effective sales enablement materials, optimizing ROI, and leveraging AI tooling for efficiency.

Location: Hybrid, United Kingdom.

Salary: £50,000–£60,000 yearly.

Company

hirify.global is a digital identity and biometric technology company focused on making it safer for people to prove who they are.

What you will do

• Define product positioning and messaging for each key product and relevant ICPs.
• Provide teams with up-to-date competitor analysis and a deep understanding of the market.
• Liaise with the Product team to ensure product-market-fit and support product and feature releases.
• Create sales collateral to help the sales team close more deals and tailor their pitches.
• Support development of the website to generate leads for the sales team.
• Research and create SEO-optimised content for the website for your vertical.
• Provide accurate and timely reporting of key product marketing metrics.
• Collaborate with Performance Marketing and Communications teams on campaigns for key products.

Requirements

• At least three years of proven experience in marketing in a tech environment.
• Solid experience and a demonstrable record of developing effective sales enablement materials for B2B businesses.
• Ability to think outside the box and innovate, developing and delivering content strategy to drive inbound leads.
• Highly analytical and thrive on getting the best ROI, as well as identifying and developing areas of growth.
• Experience using Hubspot or a similar marketing automation platform.
• Experience of using AI tooling to increase your efficiency and effectiveness.

Culture & Benefits

• Flexible working.
• Performance-based discretionary annual bonus and Share Options.
• Private Medical Insurance, Life Insurance, and Pension.
• 25 days holiday (plus bank holidays) and 5 fully paid days of Selfie Time for personal development or volunteering.
• Team and company activities, social clubs.
• Continuous learning opportunities (annual training budgets, conferences).

Hiring process

• Stage 1: Call with Talent Acquisition team (30 minutes).
• Stage 2: Call with incumbent and Product Marketing Director (45 minutes).
• Stage 3: Take home Task.
• Stage 4: In-person meet with CMO and Product Marketing Director (120 minutes).