Staff Product Marketing Manager

TL;DR

Staff Product Marketing Manager: Shaping and executing the go-to-market and product strategy for hirify.global's webinar product with an accent on competitive positioning, differentiated messaging, and driving adoption. Focus on translating product strategy into measurable business outcomes through lead capture, CRM/marketing automation integrations, and ROI reporting.

Location: Remote (continental U.S.)

Salary: $184,001–$207,999

Company

hirify.global is a growing and profitable company providing an end-to-end platform for businesses to create, host, share, and analyze videos and webinars.

What you will do

• Own webinar positioning and messaging.
• Lead go-to-market efforts for product launches and feature enhancements.
• Own the lead generation, integrations, and analytics story for webinars.
• Partner with lifecycle marketing and growth teams to drive adoption and expansion.
• Enable Sales and Customer Success teams to effectively position and sell the webinar product.

Requirements

• Demonstrated experience leading product marketing or product-focused go-to-market work for SaaS products, including launching and growing adoption.
• Deep customer and market orientation to inform positioning, messaging, and product direction.
• Strong positioning and messaging capabilities, translating complex product features into differentiated value.
• Proven ability to drive go-to-market efforts that lead to measurable business outcomes.
• Strong project leadership to run multiple initiatives, bring structure, and move cross-functional work forward.
• Clear, persuasive communicator able to tailor messaging and drive alignment across teams.

Nice to have

• Experience marketing to demand generation, content, or event marketers using webinars.

Culture & Benefits

• Remote-first culture with an emphasis on strong relationships and team support.
• Competitive compensation package including employee stock options.
• 401k with a 3% company contribution, and fully paid healthcare, dental, and vision insurance premiums for individuals and families.
• 16 weeks of paid parental leave and Flexible Time Off.
• Annual professional development stipend and a new hire bonus to enhance home office setup.