Product And Customer Marketing Manager (Fintech, Medtech)

TL;DR

Product and Customer Marketing Manager (Fintech, Medtech): Own and shape hirify.global’s product marketing function from the ground up, positioning, explaining, and scaling product value across the customer journey with an accent on go-to-market strategy, product launches, and sales enablement. Focus on translating complex product features into compelling customer-facing stories and driving adoption and growth.

Location: Hybrid in Zurich, Switzerland, with mandatory in-office team days on Thursdays.

Company

hirify.global aims to revolutionize the employee insurance industry by becoming the premier health partner, providing innovative technology-driven solutions.

What you will do

• Build hirify.global’s product marketing function from the ground up, defining scope, priorities, and ways of working with product, sales, customer success, and brand and marketing teams.
• Shape and execute product positioning, messaging, and value propositions, ensuring clarity, consistency, and strong differentiation for target personas.
• Lead go-to-market strategies for new product launches and major updates, from narrative development to internal enablement and external activation.
• Translate product features into compelling, customer-facing stories that clearly articulate benefits, outcomes, and use cases across industries and segments.
• Develop deep customer and market insights by partnering with sales and customer success teams, conducting interviews, and analyzing feedback.
• Create and maintain core product marketing assets, including pitch decks, one-pagers, white papers, website messaging, customer stories, and enablement materials.
• Enable sales and customer-facing teams with the right tools, narratives, and training to confidently position hirify.global’s products throughout the full customer lifecycle.
• Define success metrics for product marketing initiatives, track performance, and continuously iterate based on data, feedback, and business priorities.

Requirements

• Excellent written and verbal communication skills, with a strong sense for storytelling and clarity, translating complex product features into customer-centric benefits.
• 5+ years of experience in product marketing or a closely related role, with proven experience owning product positioning, messaging, and go-to-market initiatives.
• Experience having built or scaled a product marketing function, ideally in B2B, SaaS, or a high-growth environment.
• Experience working cross-functionally with product, sales, and customer teams, acting as a strategic partner.
• A structured, self-driven mindset with the confidence to operate in ambiguity and build processes from scratch.
• Comfort using customer insights, qualitative research, and performance data to inform decisions and prioritize impact.
• Fluent English required, with some communication skills in German.

Nice to have

• French communication skills.

Culture & Benefits

• Empowering workplace with ownership, tools, and support to make decisions and take initiative.
• Hybrid work schedule with flexibility to work remotely or from the Zurich office; Thursdays are mandatory team days in the Zurich office.
• One-off CHF 200 home office budget and monthly internet allowance provided.
• Flexible working hours and an annual learning budget of CHF 1,500.
• Focus on well-being with mental health sessions, discounts, and a flexible wellness budget.
• Monthly team events, twice-yearly team retreats, and SBB half-fare card coverage.
• 5 weeks (25 days) of paid vacation annually plus 2 additional days for local holidays (total 27 days).
• Additional parental and adoptive leave.
• Digital Nomad option for an extended period from anywhere in the world after 3 years of employment (location subject to review).

Hiring process

• Step 1: 30-minute motivational interview with the Talent Acquisition Team.
• Step 2: Role Fit interview with the Hiring Manager to assess qualifications and skills.
• Step 3: Case Study or technical assessment for roles with higher technical demands.
• Step 4: Culture Connect final interview to explore values and mindset alignment, along with broader discussions about the role and vision.