Product And Customer Marketing Manager (Fintech, Medtech)

TL;DR

Product And Customer Marketing Manager (SaaS): Owning and shaping hirify.global’s product marketing function from the ground up, acting as the strategic link between product, sales, customer success, and marketing, ensuring products are clearly positioned, well understood, and compelling. Focus on go-to-market strategy and product launches to sales enablement and customer storytelling, influencing adoption, growth, and long-term customer value.

Location: Hybrid setup, with the freedom to work remotely or from our office in Zurich. On Thursdays, our team day, we meet together in our Zurich office.

Company

hirify.global's mission is to become the premier health partner in the insurance business, revolutionizing the employee insurance industry.

What you will do

• Build hirify.global’s product marketing function from the ground up.
• Shape and execute product positioning, messaging, and value propositions.
• Lead go-to-market strategies for new product launches and major updates.
• Translate product features into compelling, customer-facing stories.
• Develop deep customer and market insights by partnering with sales and customer success teams.
• Enable sales and customer-facing teams with the right tools, narratives, and training.

Requirements

• Excellent written and verbal communication skills.
• 5+ years of experience in product marketing or a closely related role in B2B, SaaS, or a high-growth environment.
• Experience working cross-functionally with product, sales, and customer teams.
• A structured, self-driven mindset with the confidence to operate in ambiguity and build processes from scratch.
• Comfort using customer insights, qualitative research, and performance data to inform decisions and prioritize impact.
• Fluent English, with some communication skills German. French as a plus.

Culture & Benefits

• Empowering workplace.
• Enjoy the flexibility of our hybrid work schedule, with the freedom to work remotely or from our office in Zurich.
• Home Office Stipend.
• We support you in improving your skills, acquiring new knowledge and advancing your career, allocating a CHF 1'500.- budget annually.
• Work-life balance is important to us and we foster a supportive work environment.
• Digital Nomad: For every 3 years of employment, you can work for an extended period of time from anywhere in the world (location subject to review).

Hiring process

• Step 1 - Your Motivation: 30-minute motivational interview with our Talent Acquisition Team.
• Step 2 - Role Fit: Assess how well your qualifications and skills align with the role requirements with your Hiring Manager.
• Step 3 - Case Study: Complete a case study or technical assessment for roles with higher technical demands.