Regional Marketing Director (SEA)

TL;DR

Regional Marketing Director (SEA): Leading and executing B2B marketing campaigns and initiatives to acquire new gaming leads and partners in South-east Asia with an accent on localized strategies, external partner management, and event organization. Focus on driving profitable growth, integrating within a global marketing strategy, and ensuring efficiency through new ideas and approaches.

Location: Hybrid in Kuala Lumpur, Malaysia

Company

hirify.global is a global commerce company providing robust tools and services to help video game developers fund, distribute, market, and monetize their games.

What you will do

• Deliver, execute, and measure localized B2B marketing campaigns and initiatives in SEA aimed at acquiring new gaming leads and partners.
• Create, manage, execute, measure, and report on marketing projects across responsible Commerce solutions and services.
• Manage day-to-day interactions with external regional partners, including digital media planning, public relations, and trade show production agencies.
• Organize public speaking opportunities for hirify.global experts or participate as a speaker at regional video game industry events.
• Collaborate with regional business development teams to generate unique content for onboarding new leads and integrating products.
• Contribute to the marketing team's efficiency by sharing new ideas and approaches for meeting marketing objectives.

Requirements

• 7-8 years of professional experience in agency, brand, ad-technology, or mobile apps related backgrounds.
• Bachelor's degree.
• Demonstrated experience creating and developing trade show and branded B2B experiential marketing events.
• Experience preparing and delivering events from start to finish, including planning, coordination, execution, and post-event analysis.
• Experience working with or for digital media agencies, trade show producers, and public relations agencies.
• Fluent English required.
• Experience working with/within global companies.
• Strong data analysis and measurement skills.
• Ability to work effectively as part of a team.

Culture & Benefits

• Opportunity to work within a global team environment, collaborating with members from different disciplines and agency partners worldwide.
• Role is based in Kuala Lumpur, Malaysia, reporting directly to the Head of Marketing APAC.
• Headquartered and incorporated in Los Angeles, California.
• Supports over 1500+ game developers in growing their businesses globally.
• Committed to protecting your personal information and respecting your privacy during the hiring process.
• Utilizes artificial intelligence (AI) tools to support parts of the hiring process, with final hiring decisions made by humans.