Social Media Lead (Marketing)

TL;DR

Social Media Lead (Marketing): Architecting and managing the complete social ecosystem for a diverse portfolio of brands across Southeast Asia with an accent on integrating brand-led presence and creator-driven marketing. Focus on leading regional teams, developing omni-channel strategies, and driving business results through TikTok, Instagram, and YouTube.

Location: Remote (Focus on Southeast Asia markets)

Company

hirify.global is a strategic agency managing a diverse portfolio of brands across categories like food, beauty, healthcare, finance, and insurance in Southeast Asia.

What you will do

• Develop and execute holistic social media strategies integrating brand-owned channels with creator-led campaigns.
• Lead strategy, content creation, and community management for TikTok, Instagram, YouTube, and Facebook.
• Architect and manage the full scope of influencer marketing programs, from talent vetting to ROI measurement.
• Collaborate with Editorial, Search, and Innovation teams to deliver cohesive omni-channel content.
• Mentor and train the regional social media team, fostering a culture of creativity and strategic thinking.
• Craft data-backed proposals and act as a trusted advisor to clients to win buy-in for strategic recommendations.

Requirements

• 7+ years of hands-on social media experience, preferably with a strong agency background.
• Proven track record of designing integrated ecosystems combining brand channels and creator campaigns.
• Deep expertise in the full lifecycle of influencer marketing and ROI analysis.
• Experience working with clients in insurance, finance, healthcare, parenting, food, and beauty sectors.
• Hands-on experience with paid social media, including budget management and A/B testing.
• Fluent English; proficiency in Filipino, Indonesian, or Malay is a plus.

Nice to have

• Experience with social analytics and listening tools to translate data into actionable insights.
• Ability to plan and optimize paid social amplification for brand and creator content.

Culture & Benefits

• Opportunity to shape the social ecosystem for high-profile brands across Southeast Asia.
• Innovation-driven environment where bold ideas and strategic thinking are celebrated.
• Competitive salary and benefits package.
• Collaborative team culture focused on professional growth and pushing digital marketing boundaries.