Marketing Campaign Manager (Anime)

TL;DR

Marketing Campaign Manager (Anime/Ecommerce): Managing the end-to-end content marketing process and multi-platform campaigns for an anime-focused ecosystem with an accent on budget optimization, ROI analysis, and brand growth. Focus on scaling B2C engagement, coordinating cross-functional teams, and leveraging emerging marketing technologies.

Location: Kuala Lumpur

Company

hirify.global is an anime-centric ecosystem featuring a fan engagement platform, an anime blockchain, and a D2C merchandising department.

What you will do

• Own the entire content marketing lifecycle from planning and budgeting to publication and promotion.
• Conceptualize and execute high-impact multi-platform campaigns to drive reach and user engagement.
• Manage and optimize marketing budgets and channel mixes to achieve growth targets.
• Perform post-campaign ROI analysis, evaluating metrics like CAC, LTV, and sentiment for senior management.
• Handle communication tasks, including copywriting, product write-ups, and pitching to media or KOLs.
• Collaborate with product, engineering, and merchandising teams to implement emerging marketing technologies.

Requirements

• Minimum 5 years of experience scaling B2C or eCommerce platforms.
• Proven track record of managing multiple simultaneous campaign executions within strict timelines and budgets.
• Strong passion for anime (Mandatory/Otaku).
• Deep knowledge and exposure to global pop culture, entertainment, and fashion.
• Must be based in Kuala Lumpur.

Culture & Benefits

• Startup environment emphasizing high ownership and "skin in the game."
• Collaboration with a team of artists, writers, and developers sharing a passion for anime.
• Focus on democratizing the funding and creation of anime art.
• Opportunity to pioneer new marketing approaches in a niche, passionate community.