Customer Marketing Manager

TL;DR

Customer Marketing Manager (Marketing): Leading and scaling customer lifecycle and retention marketing efforts across the EMEA region with an accent on turning customer and product insights into targeted programs. Focus on defining and executing the customer marketing strategy, driving high-intent lead generation, and leveraging audience and industry insights.

Location: Must be based in Dublin or London

Company

hirify.global is looking for a strategic and insight-driven Customer Marketing Manager to lead and scale customer lifecycle and retention marketing across the EMEA region.

What you will do

• Define and execute the customer marketing strategy aligned to regional retention, expansion, and growth goals.
• Partner with Sales and Customer Success on segment/account-based plays that unlock upsell and cross-sell opportunities.
• Build and leverage lifecycle automations across the funnel, using AI to increase volume and quality.
• Develop and execute personalized marketing campaigns to enhance customer lifetime value.
• Optimize various channels, including ABM, to drive customer onboarding, retention, and expansion.
• Leverage data sources and industry trends to constantly refine lifecycle marketing strategies and optimize customer marketing.

Requirements

• 7+ years in B2B marketing, with a proven track record in customer lifecycle marketing, retention, and demand generation.
• Ability to work independently, take ownership of priorities, and seek guidance when needed.
• Proven ability to navigate a matrix organization and build strong cross-functional relationships.
• Demonstrated success in creating and executing integrated marketing campaigns using various tactics.
• Familiarity with Salesforce, marketing automation tools (Marketo), engagement tools (Demandbase or 6Sense).
• Experience with tracking and analytics tools (Tableau, Google Analytics, Adobe Analytics) and project management tools (Workfront).

Culture & Benefits

• Committed to offering competitive, fair, and commensurate compensation.
• Opportunity for Equity Compensation and/or Bonus Incentive Compensation.
• Role is instrumental in driving meaningful business impact across adoption, usage, engagement, retention, cross-sell, and upsell.