Digital Demand Generation Manager

TL;DR

Digital Demand Generation Manager: Leading performance-driven digital strategy across various channels to drive qualified pipeline and commercial return with an accent on multi-channel B2B acquisition and CRM automation. Focus on optimising paid media, improving conversion rates, and aligning marketing efforts with sales for revenue outcomes.

Location: Hybrid | Must be based in the UK (2 days in office in Milton Keynes)

Salary: £60,000

Company

Our client is expanding its marketing capability across SaaS, reward consultancy and insurance solutions.

What you will do

• Lead multi-channel B2B acquisition campaigns to grow MQLs and SQLs.
• Own CRM and automation strategy across HubSpot and Salesforce.
• Optimise paid media across Google Ads, Microsoft Advertising and LinkedIn.
• Drive CRO initiatives to improve funnel and landing page performance.
• Align closely with Sales to strengthen qualification and pipeline velocity.

Requirements

• Proven B2B demand generation success with measurable pipeline growth.
• Strong performance marketing expertise and budget accountability.
• Advanced CRM and email automation capability.
• Experience managing digital and SEO agency partners.
• A commercially minded, data-first approach to decision-making.

Culture & Benefits

• High-impact role with direct influence on revenue performance.
• Budget ownership and freedom to optimise spend strategically.
• Exposure across SaaS and regulated financial propositions.
• Close collaboration with senior marketing and commercial leaders.
• Hybrid working model with flexibility built in.