Customer Insights and Lifecycle Manager

TL;DR

Customer Insights and Lifecycle Manager: Own and optimize the end-to-end customer journey from first purchase through renewal and expansion, with an accent on turning data into clear commercial actions for Sales and GTM teams. Focus on identifying key customer moments for churn, upgrade, and cross-buy, and defining strategies to increase revenue from existing customers.

Location: On-site in London, UK

Company

hirify.global is a payment and software service provider, headquartered in London, serving small, local businesses across Europe.

What you will do

• Map and understand the full customer lifecycle, identifying key moments and triggers for churn, upgrade, and expansion.
• Analyze customer segments and identify opportunities to increase revenue from existing customers through upsell, cross-sell, and retention.
• Translate data into actionable playbooks and guidance for Sales and GTM teams on account prioritization and outreach.
• Partner with campaign managers to establish and refine campaigns aligned to various customer lifecycle stages.
• Work with data and systems teams to ensure proper data availability and track key lifecycle and commercial metrics.
• Continuously test, learn, and refine lifecycle strategies as the company and customer base evolve.

Requirements

• Experience in customer insights / analytics, lifecycle / CRM / retention marketing, or revenue operations, sales strategy, or commercial analytics.
• Proven track record of turning data into clear recommendations for Sales, Marketing, or Customer Success.
• Confidence working with CRM/marketing tools and BI/data to build customer journey views.
• Experience in a B2B, SaaS, or high-volume commercial environment.
• Strong communication skills to explain complex ideas and influence stakeholders.
• A commercial mindset, focusing on revenue, churn, upsell, and ROI.

Culture & Benefits

• A role with real commercial impact, directly influencing revenue growth from existing customers.
• Opportunity to work closely with Sales, Marketing, and Operations to shape long-term customer strategy.
• Competitive compensation and benefits, positioned above a typical campaign manager level.
• Opportunities to grow and broaden responsibility as the lifecycle strategy matures.
• Commitment to an inclusive environment, valuing diversity and offering reasonable adjustments for recruitment.