Product Marketing Manager

TL;DR

Product Marketing Manager (CMS/SaaS): Driving product-led growth and market positioning for a leading headless CMS with an accent on optimizing the developer journey, website conversions, and in-app messaging. Focus on data-informed decision-making, A/B testing, and refining self-service strategies to enhance customer acquisition and engagement.

Location: Remote (USA or UK)

Salary: $103,200 - $150,000

Company

hirify.global is a headless CMS empowering marketers and developers to create and deliver structured content across various platforms, leveraging AI-driven capabilities.

What you will do

• Optimize the end-to-end developer onboarding experience and technical persona messaging.
• Own and enhance key website landing pages and messaging architecture to improve conversion.
• Develop and execute data-informed experimentation roadmaps, including A/B testing for various user journeys.
• Plan and implement in-app messaging and UX elements to reinforce core value propositions.
• Refine self-service positioning and messaging, aligning product experiences with marketing narratives.

Requirements

• Marketing or related educational degree.
• 5+ years of product marketing experience, ideally in PLG/self-service B2B SaaS.
• Proven track record in implementing PLG frameworks, data-driven measurability, and go-to-market campaigns.
• Deep understanding of the business, customers, partners, and the larger ecosystem.
• Ability to combine analytical thinking with creative messaging.

Culture & Benefits

• Monthly remote work stipend and initial home office equipment package.
• Flexible schedules focused on work-life balance within a fully remote company.
• Sick leave benefit, parental leave, and 25 days of annual leave plus local national holidays.
• Personal development fund for courses, books, and conferences.
• Virtual Stock Option Plan (VSOP).
• Annual international team-building trips and regular online get-togethers.