Product Marketing Manager (SaaS)

TL;DR

Product Marketing Manager (SaaS): Driving product-led growth for a headless CMS by optimizing developer journeys, website conversion, and in-app messaging with an accent on data-informed decision making and self-service positioning. Focus on strengthening technical persona messaging, improving onboarding flows, and executing A/B tests for acquisition and engagement.

Location: Remote, must be based in the UK or USA.

Company

hirify.global is a headless CMS empowering marketers and developers to create content for websites, apps, and AI search.

What you will do

• Optimize the end-to-end developer onboarding experience and technical persona messaging.
• Own and evolve key website landing pages and messaging architecture for conversion.
• Partner with Data and Growth teams to analyze user behavior and drive experimentation roadmaps.
• Plan and execute in-app messaging, feature announcements, and UX flow reinforcement.
• Improve onboarding and activation flows across user segments.
• Develop and refine buyer personas for self-serve and PLG audiences.

Requirements

• Marketing or related educational degree.
• 5+ years’ experience as a Product Marketing Manager, ideally in PLG/self-service B2B SaaS.
• Track record of successfully implementing PLG frameworks and go-to-market campaigns.
• Deep understanding of business, customers, partners, and the larger ecosystem.
• Ability to combine analytical thinking with creative messaging.

Culture & Benefits

• Monthly remote work stipend and home office equipment package/upgrades.
• Sick leave, parental leave, and 25 days of annual leave plus national holidays.
• Personal development fund for courses, books, and conferences.
• Virtual Stock Option Plan (VSOP).
• Annual international team-building trip and online get-togethers.
• Fully remote company with flexible schedules and work-life balance.