Team Lead Global Consumer Brand

TL;DR

Team Lead Global Consumer Brand: Shaping hirify.global's brand presence across six countries by leading global brand activation, governance, and insights, ensuring a coherent and differentiated brand experience across all key touchpoints. Focus on translating positioning into practical guidance, driving brand-led improvements with product and design teams, and introducing AI-enabled solutions for efficient on-brand work.

Location: Onsite in Berlin, Germany

Company

hirify.global Group is a leading digital platform transforming the market by constantly innovating and evolving its offerings for customers.

What you will do

• Own the global brand activation roadmap across owned and paid channels.
• Translate brand positioning into clear messaging and experience principles by channel.
• Partner with Product and Design teams to drive brand-led improvements across Web, App and CRM.
• Build and manage a brand creative testing roadmap with performance marketing.
• Maintain and evolve global brand standards and establish a simple governance model across markets.
• Introduce practical tools (including AI-enabled solutions) to help teams produce on-brand work efficiently.

Requirements

• 12+ years of experience in senior brand roles within multi-market organisations, ideally digital platforms or marketplaces.
• Strong track record of influencing Product and Design teams without direct authority.
• Ability to make trade-offs and drive decisions forward without escalation.
• Proven experience raising creative and brand standards across an organisation.
• Experience leading and developing small teams in brand or insights functions.
• Strong ability to turn brand positioning and insights into practical and scalable guidance.

Culture & Benefits

• Diverse and international community with over 50 nationalities.
• Tools, training and support to work in a way that suits you.
• Opportunities to learn new skills and reach your potential.
• A driven and ambitious team determined to do their best work together.