Senior CRM & Email Marketing Manager (Marketing)

TL;DR

Senior CRM & Email Marketing Manager (Marketing): Designing and executing lead-to-customer transformation journeys and re-engagement strategies with an accent on conversion optimization, database health, and personalized messaging. Focus on building a robust lead-to-customer engine, leveraging HubSpot expertise, and utilizing AI for content scaling and performance reporting.

Location: Hybrid, requiring presence in the Atlanta Metropolitan Area or Houston, USA.

Compensation: $0–$90,000

Company

hirify.global is a product company dedicated to digitalizing the photography industry by providing an end-to-end workflow and e-commerce solution for photographers.

What you will do

• Design and implement automated "Sales-Ready" journeys for new leads.
• Audit and re-engage dormant leads to drive growth.
• Tailor customer journeys based on lead entry points for multi-stage personalization.
• Identify funnel drop-off points and build targeted win-back strategies.
• Define intent-based scoring triggers for seamless sales handoff.
• Lead strategic direction for campaigns, newsletters, and automated nurture tracks.

Requirements

• 5+ years of experience as a Senior IC in CRM and Email Marketing.
• HubSpot Specialist capable of building complex workflows, custom views, and reports.
• Sales-minded marketer with a focus on revenue generation.
• Enthusiastic user of AI to enhance speed and intelligence in work.
• Collaborative mindset to work with technical partners and other functions.
• Must be based in the Atlanta Metropolitan Area or Houston, USA.

Culture & Benefits

• Part of a team of 170+ individuals focused on empowering photographers.
• Encourages applications from underrepresented backgrounds.
• Belief in equal opportunities.
• Sustainable and profitable business model.
• Fast-paced, entrepreneurial environment.