Demand Generation Campaign Manager

TL;DR

Demand Generation Campaign Manager: Designing, implementing, and optimizing integrated demand generation campaigns across all marketing channels that resonate with ERP buyers. Focus on driving pipeline and bookings in collaboration with BDR and divisional sales teams, leveraging marketing technology including AI and marketing automation tools.

Location: Remote (US)

Company

hirify.global is on the hunt for an experienced Demand Generation Campaign Manager to ignite our demand generation engine and help us expand our reach within the SMB sector.

What you will do

• Develop & Execute Demand Driving Campaigns across website, events, webinars, email, paid search, programmatic display, and paid social media.
• Create Content that Converts such as eBooks, whitepapers, case studies, website content, and webinars tailored to support industry verticals.
• Optimize Lead Management, work collaboratively with marketing operations, paid digital, and the BDR teams to ensure a smooth and efficient lead funnel.
• Utilize Data-Driven Decision Making using real-time reporting dashboards to analyze campaign performance and adjust strategies for maximum ROMI.
• Leverage Marketing Technology including AI, marketing automation tools, attribution engines, and analytics platforms, to track campaign effectiveness, optimize lead scoring, personalize outreach, and refine targeting strategies.
• Innovate and Improve by finding creative and innovative ways to penetrate challenging markets to find the Ideal Customer.

Requirements

• Proven track record of success and a minimum of 5-7 years of experience in demand generation or campaign management in a B2B software or ERP environment.
• Strong analytical skills and experience working with tools like SFDC including CRM Analytics, marketing automation platforms (e.g., HubSpot, Marketo, or Pardot), MS Excel, Google Analytics, ABM platforms, Attribution tools, etc.
• Ability to collaborate on content that resonates with ERP buyers, leveraging storytelling and data to make a compelling case.
• Experience working closely with BDR teams to ensure lead quality and optimize lead flow, with a deep understanding of the ERP sales cycle preferred.
• An innovative thinker who can both think big-picture and dive into details to optimize every step of the buyer’s journey.
• Ability to manage multiple projects with competing deadlines in a fast-paced environment.

Culture & Benefits

• Shape the future of industry-specific software.
• Collaborative, driven, and passionate work environment.