Demand Generation Manager

TL;DR

Demand Generation Manager (Marketing): Designs, builds, and runs account-based campaigns to drive pipeline across public and private sectors, with an accent on ABM strategy, cross-functional alignment, and campaign performance. Focus on operationalizing ABM at scale, adapting tactics by sector, and increasing multi-threaded engagement.

Location: Remote across the United States, with key hubs in Atlanta, Boston, Chicago, Denver, Los Angeles, New York City, San Diego, and Austin.

Salary: $140,000–$165,000 (Base salary, plus stock options)

Company

hirify.global is a leading safety technology platform that connects communities, law enforcement, businesses, and schools in a nationwide public-private safety network.

What you will do

• Design, build, and run account-based campaigns to generate pipeline across public and private sectors.
• Own the ABM campaign playbook and execute 1:1 and executive-level ABM plays.
• Partner with Product Marketing, Sales, Sales Enablement, Customer Success, and Marketing Operations to scale ABM.
• Manage vendor/tool relationships and campaign performance to increase engagement and influence pipeline.
• Adapt ABM tactics by sector (public vs. private) and integrate customer advocacy into strategies.

Requirements

• 5+ years of B2B demand generation experience, including 2+ years leading ABM programs at scale.
• Deep expertise in ABM and intent platforms (e.g., 6sense), marketing automation (Marketo/Pardot), and CRM (Salesforce).
• Strong analytical and data fluency, with proven ability to align cross-functional teams around measurable pipeline outcomes.
• Operational discipline in campaign brief development, structured kickoffs, reporting, and vendor management.
• Exceptional written and executive communication skills, including building executive briefs and ROI narratives.
• Familiarity with public sector procurement or private sector security, retail, or property workflows.
• Hands-on experience orchestrating multi-channel campaigns (email, paid media, direct mail, events, sales outreach).

Culture & Benefits

• Flexible PTO and 11 company holidays.
• Fully-paid health benefits plan for employees (Medical, Dental, Vision) and an HSA match.
• 12 weeks of 100% paid parental leave, plus additional physical recovery time for birthing parents.
• Fertility and family benefits with Maven and a $50,000 lifetime maximum for adoption, surrogacy, or fertility expenses.
• Mental health benefits via Spring Health and caregiver support through Cariloop.
• Carta Tax Advisor sessions for equity tax guidance.
• WFH stipend ($150/month), productivity stipend ($300/year), and home office stipend ($750 one-time).

Hiring process

• The first 30 days focus on GTM strategy, stakeholder alignment, ABM audit, and defining a pilot account cluster.
• The first 60 days involve activating a measurable 1:1 ABM pilot, formalizing playbooks, and standing up reporting infrastructure.
• 90 days and beyond focus on analyzing pilot performance, institutionalizing ABM governance, and developing an expansion roadmap.