AI Demand Generation Architect (Fintech, AI)

TL;DR

AI Demand Generation Architect (Fintech, AI): Designing and implementing signal-based automation workflows and AI-augmented lead scoring models to drive revenue and optimize paid media performance with an accent on unique signal discovery and personalized messaging frameworks. Focus on building AI learning systems for continuous improvement and partnering with marketing and sales teams for end-to-end solutions.

Location: Hybrid, requiring in-office collaboration for 10+ days a month.

Company

hirify.global is a global financial technology company building crypto solutions for financial institutions, businesses, governments, and developers to improve the global financial system.

What you will do

• Design and implement AI-powered demand generation systems using tools like Clay, Claude, and Jasper.
• Build automated enrichment and research systems to uncover unique market signals ("GTM alpha").
• Create dynamic segmentation models and AI-augmented lead scoring models.
• Drive revenue by partnering with Marketing Operations to implement automation logic and predict next-best actions.
• Optimize paid media through AI-powered audience insights, targeting strategies, and personalization.
• Build feedback loops for AI learning systems to continuously optimize campaign performance.

Requirements

• 3+ years of B2B demand generation experience with demonstrated focus on AI and marketing automation.
• Hands-on experience with AI tools like Claude, ChatGPT, Jasper, or similar platforms for marketing applications.
• Proficiency with Clay or similar data enrichment and automation platforms.
• Experience building workflow automation logic and system architecture.
• Deep understanding of B2B buyer journeys, especially in complex enterprise sales cycles.
• English: B2 required.

Nice to have

• B2B SaaS, fintech, or financial technology marketing experience.
• Experience marketing to CFOs, finance executives, or technical decision-makers at enterprise organizations.
• Understanding of APIs, webhooks, and how marketing systems connect (architectural knowledge).
• Track record of experimentation and discovering competitive advantages through unique market signals.

Culture & Benefits

• Opportunity to build in a fast-paced start-up environment with experienced industry leaders.
• Flexible hybrid work model requiring in-office collaboration for 10+ days a month.
• Competitive salary, bonuses, and equity, along with comprehensive benefits for physical and mental healthcare, retirement, and family support.
• Generous wellness reimbursement, R&R days, and flexible vacation policy.
• Professional development budget to support continuous learning.