Marketing Specialist (12 Month Contract)

TL;DR

Marketing Specialist (SaaS): Designing and executing strategic marketing initiatives to drive customer growth, adoption, and long-term value within an existing customer base with an accent on orchestrating thoughtful, data-driven multi-channel programs. Focus on leading targeted upsell and cross-sell campaigns that feel personalized and aligned to each customer’s evolving needs.

Location: Hybrid in Vancouver, British Columbia, Canada. Office attendance required Monday, Tuesday, and Thursday.

Salary: CAD 64,000–CAD 79,000 annually.

Company

hirify.global is an AI-powered platform for finance automation, offering a comprehensive suite of solutions for mid-market businesses across accounts payable, global payouts, and other finance operations.

What you will do

• Manage multi-channel marketing campaigns to drive upsell and cross-sell opportunities and product adoption for existing customers.
• Identify and prioritize customer segments using firmographic, behavioral, and product usage data.
• Collaborate with Content and Creative teams to develop and localize campaign assets.
• Execute and manage campaigns across email, in-product messaging, and webinars.
• Partner with Account Management and Customer Success for 1:few closing events.
• Monitor campaign performance, analyze metrics, and optimize for engagement, conversion, and pipeline contribution.

Requirements

• 3+ years of experience in software/SaaS marketing, demand generation, campaign management, or customer marketing.
• Experience developing and executing B2B SaaS campaigns for mid-market businesses.
• Proficiency with marketing automation, CRM, and project management software (Salesforce, Asana, Marketo).
• Excellent verbal and written communication skills.
• Ability to manage multiple priorities with attention to detail.

Nice to have

• Experience with lifecycle, retention or customer marketing.
• Familiarity with Gainsight and Pendo.

Culture & Benefits

• Hybrid working model with office attendance required three days a week.
• Competitive salary and stock options.
• Matching RRSP, extended benefits, Employee Assistance Program, life insurance, AD&D, and LTD.
• Maternity, Paternity and Fertility Treatment benefits.
• 15 days of PTO.
• Subsidized lunch on office days, fresh fruit, snacks & drinks in office.
• Dog-friendly office conveniently located close to transit.
• Phone/internet allowance.
• Regular company-wide social events and multiple ERG groups.