Senior Digital Marketing Manager (Equity Management)

TL;DR

Senior Digital Marketing Manager (Equity Management): Developing and executing comprehensive digital marketing strategies for brand awareness and pipeline generation in a complex B2B environment, with an accent on budget allocation, vendor relationships, and ROI accountability. Focus on translating equity management concepts into compelling digital campaigns and achieving aggressive YoY growth targets.

Location: Remote

Company

hirify.global is a global provider of reporting, analytics, and performance management solutions that empower over 32,000 organizations to make timely and intelligent decisions.

What you will do

• Lead and manage the digital marketing strategy and budget for the Equity Management business unit, optimizing ROI.
• Develop and execute comprehensive, data-driven digital marketing strategies across various paid and organic channels.
• Collaborate cross-functionally with Product, Sales, and Customer Success teams to ensure strategic alignment.
• Manage external vendor and agency relationships to extend capabilities and drive results.
• Analyze digital performance metrics, provide insights, and optimize campaigns to achieve MQL, pipeline, and booking goals.
• Translate technical equity management features into compelling digital content and messaging.

Requirements

• 7-10+ years of experience as a digital marketing professional, with at least 3 years in a senior/lead capacity, particularly for software/technology businesses.
• Extensive experience managing enterprise-level paid media campaigns in B2B marketing.
• Deep expertise in digital strategy across paid and organic channels, including Google, LinkedIn, Meta, SEO, and Paid Search.
• Proficiency with Salesforce, Pardot, Google Analytics, Google Ads, YouTube, LinkedIn, and ABM platforms.
• Strong skills in demand generation, campaign analysis, reporting, and data-driven decision-making.
• Experience managing agency relationships and vendor partnerships.

Nice to have

• Experience working with PE-backed companies or in high-growth SaaS environments.
• Domain knowledge in financial software, equity compensation, or HR/finance technology.
• Project management experience across platforms like Wrike, Asana, Trello.
• Advanced experience with ABM and data platforms like Clearbit, 6sense, ZoomInfo, or Demandbase.

Culture & Benefits

• Work in a fast-paced environment with a focus on achieving high-quality results.
• Culture of continuous growth and improvement.
• Emphasis on crisp execution and delivering superior financial results.
• Opportunity for creative thinking, analysis, and strategic program development.
• Collaborative environment with leadership opportunities across various organizational levels.
• Commitment to equal employment opportunity regardless of background.