Demand Generation Manager (Fitness & Wellbeing)

TL;DR

Demand Generation Manager (Fitness & Wellbeing): Designing and executing multi-channel campaigns to drive pipeline growth, build awareness, and spark engagement with an accent on segment-specific programs, content integration, and performance optimization. Focus on blending strategy with hands-on execution of paid media, email campaigns, and data analysis to continuously improve ROI and funnel conversion.

Location: Atlanta, GA, USA. You must be legally authorized to work in the country you're applying for. hirify.global does not sponsor visas, either at the time of hire or at any later time.

Salary: $90,000-$125,000 USD

Company

hirify.global provides cloud-based technology solutions with embedded payments to small and medium-sized businesses in fast-growing everyday life verticals like Education, Fitness & Wellbeing, Field Services, and Personal Services, serving over 106,000 customers globally.

What you will do

• Design and deliver multi-channel, segmented demand generation programs to build awareness, spark engagement, and move prospects through the funnel.
• Monitor and optimize pipeline performance, tracking and improving MQLs, TQLs, and TQL-MQL conversion rates.
• Create clear, executable campaign plans defining audiences, messaging, assets, timelines, and success metrics.
• Partner with the marketing team to execute segmented email campaigns, including audience segmentation, copy creation, setup, QA, scheduling, and deployment.
• Build, launch, and optimize paid search (Google Ads) and paid social campaigns (LinkedIn, Meta/Facebook).
• Monitor and analyze campaign performance across all channels, building actionable reports on pipeline contribution, funnel conversion, ROI, and budget pacing.

Requirements

• 5+ years of experience in demand generation, performance marketing, or growth marketing roles with direct campaign execution ownership.
• Proven hands-on experience executing paid search (Google Ads) and paid social campaigns (LinkedIn, Meta/Facebook).
• Strong experience building, deploying, and optimizing segmented email campaigns using platforms like Pardot, Marketo, or HubSpot.
• Comfortable owning campaigns end-to-end, from strategy to execution, optimization, and reporting.
• Strong analytical skills with experience using Salesforce, marketing attribution tools, and performance dashboards like PowerBI or Hockeystack.
• Highly self-directed and comfortable operating as an individual contributor in a fast-paced, high-growth environment.

Culture & Benefits

• Be part of a global network of talented colleagues unified by the purpose of helping people succeed.
• Guided by core values: Make life simple, Build for people, Move with purpose, Create lasting communities.
• 12 weeks Gender Neutral Paid Parental Leave.
• 3 extra days off annually to volunteer and give back to your local community (#GiveBackDays).
• Ongoing dedication to Diversity & Inclusion initiatives, including a D&I Council and Global Mentorship Program.
• Access to free mental health support and flexible working arrangements.