Media Manager (Paid Social)

TL;DR

Media Manager (Paid Social): Building and scaling a high-performing paid social practice across core channels like Meta and Instagram with an accent on strategy and performance. Focus on disciplined optimization, creative experimentation, and building scalable systems that improve performance over time.

Location: Remote (USA)

Salary: $86,500 - $118,000 per year

Company

hirify.global provides a client experience platform for appointment-based, self-care businesses, empowering customers to give clients magical moments.

What you will do

• Directly manage paid social campaigns across Meta and Instagram, with accountability for CPA and ROAS.
• Allocate and optimize budgets to maximize efficiency and revenue impact.
• Execute ongoing creative, audience, and bidding optimizations to improve performance.
• Design and run structured experiments across creative, formats, audiences, and messaging.
• Monitor performance daily, identifying risks and opportunities tied to spend efficiency and outcomes.
• Build and maintain dashboards and reports that clearly communicate performance, insights, and recommendations.

Requirements

• 6+ years of hands-on paid social experience with clear accountability for CPA and ROAS.
• Deep expertise in Meta and Instagram Ads, including campaign structure, targeting, creative testing, bidding, and optimization.
• Proven experience managing large-scale, seven-figure budgets with a strong focus on efficiency and performance.
• Experience operating as a hands-on individual contributor, directly managing campaigns, budgets, and optimizations.
• Strong creative-performance instincts with the ability to translate insights into effective ad testing frameworks.
• Highly analytical, able to diagnose performance issues and identify opportunities to improve efficiency and scale.

Nice to have

• Experience working at a media agency, executing social campaigns.
• Experience in B2B SaaS, vertical SaaS, or multi-location business models.
• Exposure to incrementality testing, attribution modeling, or advanced experimentation frameworks.
• Experience with additional platforms such as TikTok, Pinterest, or other emerging paid social channels.
• Experience evaluating and implementing new creative and AI tools, and ad tech.

Culture & Benefits

• 401(k) match plus dental, medical, vision, and life insurance.
• Flexible vacation day policy.
• Fully remote with a monthly work from home stipend.
• Family planning resources and specialized support programs.
• Equity to grow with hirify.global.
• hirify.global Bucks Learning and Development program.