Paid Social Manager (Retail/Fashion)

TL;DR

Paid Social Manager (Retail/Fashion): Managing paid social campaigns across key platforms such as Meta, TikTok, and Pinterest to drive measurable revenue and customer acquisition. Focus on building acquisition strategies, testing roadmaps, and optimizing plans while partnering with creative, CRM, and agency teams to deliver joined-up campaigns.

Location: Hybrid working and a London base

Salary: £40,000.00 to £50,000.00 + bonus

Company

Our client is a high-growth, multi-market retail brand investing heavily in performance marketing and creator-led content to accelerate customer acquisition.

What you will do

• Own paid social campaigns across Meta, TikTok, Pinterest and emerging channels
• Build acquisition strategy, testing roadmaps, and optimisation plans
• Manage budgets and campaign P&L approvals against clear KPIs
• Source, brief and commission creators/influencers for paid assets
• Partner with creative, CRM, agencies and platform reps to scale results

Requirements

• Proven paid social experience across Meta (plus TikTok/Pinterest ideally)
• Track record commissioning creator/influencer content for paid campaigns
• Strong analytical skills (CPA, CTR, CPC, CVR) and confident reporting
• Ability to influence stakeholders and keep delivery moving at pace
• Multi-territory or international trading experience (helpful, not essential)

Culture & Benefits

• High-impact role with clear ownership and senior stakeholder visibility
• Freedom to test creative, audiences and formats with real budget control
• Opportunity to build a creator engine that improves paid efficiency
• Hybrid working and a London base with strong cross-team collaboration
• Competitive package with scope to grow as channels and markets expand