Head of Paid Social (Performance Marketing)

TL;DR

Head of Paid Social (Performance Marketing): Lead and define the paid social and affiliate marketing strategy for multiple brands across international markets with an accent on strategic partnerships, automation, and team mentorship. Focus on scaling ad spend efficiently, strengthening paid social's role in the media mix, and leveraging advanced targeting and data for new audience acquisition.

Location: Hybrid in Barcelona, Spain. Applicants must have the legal right to work in the country without requiring sponsorship.

Company

hirify.global helps people create personalised photo products to preserve memories.

What you will do

• Create and lead the paid social strategy for all group brands and websites.
• Build strong partnerships with major networks like Meta, TikTok, and Pinterest.
• Partner with the Creative team to brief and develop campaign assets.
• Implement automation and new marketing technology to improve workflows.
• Mentor and develop an international team.
• Collaborate with Commercial and Analytics teams to find new growth opportunities.

Requirements

• Significant experience leading paid social marketing campaigns in an eCommerce setting.
• Proven track record of managing multi-million-euro budgets across different regions.
• Strong leadership skills with experience managing and developing marketing professionals.
• Deep knowledge of the customer journey from brand awareness to conversion.
• Excellent analytical skills and a habit of making decisions based on data.
• Strong communication skills to build relationships with internal and external partners.
• Experience with tools like Smartly and web analytics platforms such as Adobe Analytics.
• Legal right to work in Spain without requiring sponsorship is required.

Nice to have

• Experience testing incrementality and understanding complex attribution topics.
• Comfortable working with OKR frameworks and managing multiple brands at once.
• Hold a degree in marketing, business, or a related field.

Culture & Benefits

• Opportunity to make your mark on the business, products, and customers' lives.
• Emphasis on putting people first and valuing diverse perspectives.
• Commitment to high standards and ownership of work.
• Culture of curiosity, continuous learning, and trying new things.
• Positive environment where joy is found in work.