Senior Social Strategist

TL;DR

Senior Social Strategist: Developing and activating tactical and custom digital recommendations for clients with an accent on campaign performance optimization and stakeholder management. Focus on driving audience insights, channel strategy, and integrating with neighboring disciplines for overall campaign direction.

Location: Hybrid (minimum 3 days a week in office) in Toronto, Canada

Salary: $80,000–$95,000 CAD

What you will do

• Coordinate and oversee the management, trafficking, optimization, and reporting of all Social campaign initiatives.
• Manage the billing team and provide final approval on all billing needs.
• Oversee and approve all media campaign set-up and execution.
• Provide strategic insights and optimizations for all client reports.
• Research and prepare new information for paid media plans, RFPs, and presentations.
• Evaluate client needs and escalate needs or issues to leadership.

Requirements

• 3-5 years of experience in Social activation, executing and optimizing campaigns across Social platforms with a focus on data-driven results.
• Hands-on experience with social platforms such as Meta, TikTok, Snapchat, Pinterest, YouTube, LinkedIn, and Reddit.
• Proven track record of budgeting, forecasting, and campaign optimizations across platforms.
• Proficient in research, audience planning, and developing Social Media plans (audience, platform, placement, ad mix).
• Excellent communication skills and comfortable presenting recommendations to clients.
• Proficient in reporting and analytics, including crafting insights and using Excel.

Nice to have

• Automotive knowledge.
• Experience with Vividata (or other audience research tools) and understanding audience logic.
• Analytical experience.
• CM360 trafficking experience.

Culture & Benefits

• Global maternity and parental leave.
• Competitive benefits packages.
• Vacation, compassionate leave, personal/sick days, and flex days.
• Access to online services for families and new parents.
• Early Dismissal Friday’s (off at 3:00 PM local time every Friday).
• 13 affinity groups.
• Internal learning and development programs.
• Enterprise-wide employee discounts.