Marketing Generalist (AI)

TL;DR

Marketing Generalist (AI): Specializing in go-to-market strategies across brand, creator partnerships, content, and campaign execution with an accent on building and scaling influencer programs and understanding market resonance. Focus on driving outcomes in a fast-paced, early-stage startup environment.

Location: On-site in Toronto

Salary: Competitive compensation and equity

Company

hirify.global builds proprietary generative media models and AI native creative workflows to make world-class design accessible to everyone.

What you will do

• Lead go-to-market strategies across brand, creator partnerships, content, and campaign execution.
• Manage creator relationships and evaluate performance dashboards.
• Drive outcomes in a fast-paced, early-stage startup environment.
• Work closely with the founding team with significant ownership.
• Set the bar for personal performance and push the team to achieve more.

Requirements

• Ability to manage diverse marketing tasks from brief writing to performance analysis.
• Excitement for new products and comfort with early-stage building.
• Outcomes-oriented mindset in a high-pace environment.
• Experience building or scaling influencer or creator programs.
• Familiarity with the creator ecosystem and building genuine relationships.
• Strong communication skills, both written and cross-functional.

Nice to have

• Background in design, creative tools, art, and culture.
• Experience growing a community (Discord, Reddit, social).
• Hands-on content production experience.
• Exposure to performance marketing.
• Prior experience at an early-stage tech startup.

Culture & Benefits

• Competitive compensation and equity.
• Four weeks of vacation.
• Comprehensive health, vision, and dental coverage starting on day one.
• RRSP/401(k) with employer match up to 4%.
• Autonomy to explore, experiment, and access resources for business/creative use cases.
• Culture of learning, growth, curiosity, and mentorship.
• Daily in-office lunches and dinners at the Toronto HQ.