TL;DR
Marketing Manager: Executing demand generation and go-to-market initiatives for cloud-based solutions with an accent on content creation, campaign management, and sales alignment. Focus on translating product capabilities into value-driven messaging, leveraging AI tools for efficiency, and tracking performance to improve future campaigns.
Location: Remote (Canada)
Salary: $70,000–$85,000
Company
hirify.global builds cloud-based solutions that help organizations operate more efficiently and make better decisions.
What you will do
- Execute go-to-market and demand generation initiatives aligned to defined audiences and sales priorities.
- Translate product capabilities into clear, value-driven messaging that supports buyer education and sales conversations.
- Create high-quality content across core channels, including website, landing pages, email, nurture campaigns, and social media.
- Design lightweight assets independently using Canva or similar tools.
- Own marketing deliverables end-to-end, from brief to launch, ensuring timely execution and stakeholder alignment.
- Partner closely with sales and product teams to align priorities, validate messaging, and support active opportunities.
- Use AI-powered tools to increase efficiency across content creation, campaign execution, and performance analysis.
- Track campaign performance and apply learnings to improve future execution.
Requirements
- 5+ years of experience in a marketing role supporting revenue generation in enterprise SaaS.
- Strong writing skills with the ability to simplify complex concepts.
- Experience executing campaigns with tightly managed budgets.
- Comfortable owning multiple initiatives simultaneously.
- Strong organizational and project management skills.
- Experience collaborating closely with sales and product teams.
- Ability to adapt quickly to feedback and shifting priorities.
Nice to have
- Experience running integrated campaigns and outbound programs that deliver results.
- Familiar with Salesforce, 6sense, Wrike, and MAPs (e.g., Marketo).
- Experience optimizing landing pages and paid ad performance.
- Proficient with marketing and web analytics tools (Google Analytics, Power BI, etc.).
- Hands-on experience designing assets in Canva.
Culture & Benefits
- Work with smart, creative teams who love working together to deliver value for customers.
- Global culture of growth and possibility, with passionate and proactive teams.
- Opportunity for autonomy and ownership of work from start to finish.
- Proactive communication in a remote, cross-functional environment.
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