Senior Paid Media Specialist (Medtech)

TL;DR

Senior Paid Media Specialist (Medtech): Leading integrated paid media campaigns across search, social, and programmatic channels with an accent on strategy development, day-to-day optimization, and data-driven decision-making. Focus on analyzing campaign data to extract insights, ensuring optimal performance, and collaborating with cross-functional teams.

Location: Hybrid in Dallas, Texas. Must have US work authorization and not require employer sponsored work authorization now or in the future.

Salary: $112,000–$168,000 USD

Company

hirify.global is an Alphabet subsidiary that uses a data-driven approach to transform health management and healthcare delivery, focusing on precision health for everyone.

What you will do

• Develop and implement comprehensive paid media strategies across various channels.
• Oversee daily operations, monitoring, and optimization of paid media campaigns.
• Analyze campaign data to derive insights and make data-driven decisions.
• Collaborate with Creative, Product, and Analytics teams for cohesive campaign execution.
• Prepare and present detailed performance reports with actionable recommendations.

Requirements

• Minimum 5 years of experience in digital advertising, with a focus on paid search and paid social campaigns.
• Expertise in Google Ads and Facebook Ads Manager; understanding of SEO principles.
• Hands-on experience with Demand Side Platforms (DSPs) such as Viant or The Trade Desk.
• Proficiency in tools like Google Analytics and Excel, including experience with A/B testing and conversion rate optimization.
• Excellent verbal and written communication skills.
• Must not require employer-sponsored work authorization now or in the future for employment in the United States.

Nice to have

• Experience with additional platforms like LinkedIn Ads, Twitter Ads, or TikTok Ads.
• Knowledge of data visualization tools such as Tableau or Looker.
• Understanding of privacy regulations, including GDPR and CCPA.
• Experience in the healthcare/life sciences vertical.

Culture & Benefits

• Be part of a diverse team innovating at the intersection of health and technology.
• Offers flexibility, resources, and competitive benefits to support whole-person well-being.
• Culture reflects values of Innovating Healthcare and Technology, Gaining Velocity as One hirify.global, and Respecting Individuals.
• Committed to fostering a VIBE (hirify.global’s Culture of Inclusion, Belonging, and Equitability).