TL;DR

Paid Search Marketing Manager (Marketing): Creating, managing, and optimizing PPC campaigns across multiple search engines with an accent on performance analysis, experimentation, and growth of customer acquisition sources. Focus on building campaigns from scratch, monitoring performance, and iterating to improve results and uncover new opportunities.

Location: Boston, MA, Plantation, FL, or Minneapolis, MN office

Salary: $95,500 - $152,500 (annual base salary)

Company

%hirify_global% is a fast-paced pet supplies company seeking to grow its marketing channels.

What you will do

Own and support key projects for the largest and fastest-growing marketing channels in the company.
Build campaigns from the ground up, including keyword research, competitive analysis, and ad copy generation.
Monitor campaign performance, perform deep-dive analysis, and identify opportunities for growth or optimization.
Keep search campaigns updated with the latest information from the site, internal partners, and industry trends.
Test and optimize automation settings, bids, keywords, text ads, ad extensions, product feeds, and landing pages.
Constantly analyze, experiment, and iterate to improve performance and uncover new opportunities.

Requirements

Bachelor's degree or higher in economics, computer science, mathematics, marketing, or a related discipline.
4+ years of experience in paid search, preferably ecommerce or performance/direct response.
Experience managing Google/Bing Shopping ads (Pmax).
Experience with analytics platforms like Google Analytics or Adobe Analytics.
Intermediate experience in Microsoft Excel.
The ability to analyze large datasets to gain insights and make confident recommendations.

Culture & Benefits

Eligible for 401k and a new hire and annual equity grant.
Offers various types of insurance and benefits, such as medical/Rx, vision, dental, life, and disability.
Provides parental leave, family services benefits, backup dependent care, flexible spending accounts, and telemedicine.
Offers pet adoption reimbursement, employee assistance program, and discounts, including 10% off pet insurance and 20% off at %hirify_global%.com.
Exempt salary team members have unlimited PTO, subject to manager approval, and six paid holidays per year.
%hirify_global% is an equal opportunity employer.

Search Marketing Manager (Paid Search)