Growth Marketing Specialist

TL;DR

Growth Marketing Specialist: Manages paid advertising campaigns and optimizes conversion funnels across multiple platforms with an accent on improving campaign ROI through testing and optimization. Focus on planning, launching, and optimizing ads on Google, Meta, TikTok, and Reddit, and building/testing landing pages for conversions.

Location: On-site in Manhattan, New York.

Salary: $20–30/hr + performance bonuses

Company

hirify.global is dedicated to supporting schools and families by providing high-quality special education and therapy services, specializing in SETSS, Speech Therapy, Occupational Therapy, Counseling, and ABA therapy through insurance partnerships.

What you will do

• Plan, launch, and optimize paid advertising campaigns on Google Ads, Meta, TikTok, and Reddit.
• Build and test landing pages and funnels to maximize conversion rates for school partnerships and family outreach.
• Set up and manage email marketing automation sequences in Salesforce Pardot and Marketing Cloud.
• Conduct A/B tests on ad creative, landing pages, and email campaigns.
• Monitor campaign performance using Google Analytics and platform-specific dashboards.
• Manage advertising budgets and create performance reports with actionable insights.

Requirements

• 2+ years of hands-on experience with paid digital advertising.
• Proven track record of managing ad budgets of $10K+ per month.
• Proficiency with Google Ads, Facebook Ads Manager, Google Analytics, and Salesforce Pardot/Marketing Cloud.
• Experience with email marketing platforms (Mailchimp, Klaviyo, or similar).
• Strong analytical skills with ability to interpret campaign data.
• Experience with A/B testing and conversion rate optimization.

Nice to have

• Google Ads and Facebook Blueprint certifications.
• Experience with landing page builders (Unbounce, Leadpages, ClickFunnels).
• Knowledge of marketing automation and lead nurturing.
• Background in education, healthcare, or service-driven marketing.

Culture & Benefits

• Performance bonuses tied to campaign ROI and conversion improvements.
• Daily catered lunch.
• Company laptop and phone.
• Generous PTO policy.
• Professional development budget.
• Health benefits package.