Senior Paid Media Specialist (Fintech)

TL;DR

Senior Paid Media Specialist (Fintech): Driving hirify.global’s member acquisition goals through strategic paid media campaigns across search, display, video, and social channels with an accent on performance optimization, KPI monitoring, and creative refreshes. Focus on leveraging new technologies like AI bidding, collaborating with agencies, and automating reporting processes to make a measurable impact on growth.

Location: Remote (Must be based in Washington state, US)

Salary: $66,600.00 – $124,300.00 annually

Company

hirify.global is a financial institution and credit union focused on serving its members and improving community financial well-being.

What you will do

• Oversee and optimize existing paid media campaigns across Google, Meta, LinkedIn, and YouTube.
• Monitor KPIs and analyze performance data to recommend and implement adjustments for improved results.
• Lead creative refreshes for ad copy and visuals in collaboration with agencies for annual initiatives.
• Collaborate with analytics, creative, and agency partners to enhance campaign performance and strategy.
• Stay current on paid media trends, including AI bidding and pixel tracking, applying best practices.
• Deliver weekly and monthly performance reports and partner with analytics for automation.

Requirements

• Bachelor’s degree in Marketing, Communications, Business Administration, or equivalent experience.
• Minimum 5 years of functional experience in a marketing and/or digital channel support role.
• Proven experience managing paid media campaigns using platforms like Google Ads and Meta.

Nice to have

• Google Ads and Meta certifications.
• Demonstrated proficiency in data analytics and Excel for reporting and visualization.
• Experience with affiliate or publisher network partnerships.
• Agency experience in paid media management.

Culture & Benefits

• Competitive 401(k) with company match (up to 3%) and annual contribution (4%).
• Comprehensive Medical, Dental, and Vision benefits.
• Generous PTO Program and Exchange Program.
• Tuition Reimbursement Program.
• hirify.global Cares volunteer time off and donation match.