Senior Paid Media Specialist (Fintech)

TL;DR

Senior Paid Media Specialist: Driving hirify.global’s member acquisition goals through strategic paid media campaigns with an accent on managing and optimizing existing campaigns across various channels. Focus on leveraging new technologies, staying ahead of industry trends, and delivering impactful advertising to make a measurable impact on growth.

Location: Remote (USA)

Salary: $88,000–$107,500 annually

Company

hirify.global is a financial institution of 1.5 million members and over $30 billion in managed assets, guided by a 'people helping people' philosophy since 1935.

What you will do

• Oversee and optimize existing paid media campaigns across platforms like Google, Meta, LinkedIn, and YouTube to meet performance goals.
• Monitor key performance indicators, analyze data, and recommend adjustments to improve campaign results.
• Lead creative refreshes by auditing ad copy and visuals, and collaborating with agencies to develop new assets.
• Work closely with analytics, creative teams, and agency partners to enhance campaign performance and implement new strategies.
• Stay current on paid media trends, including AI bidding and pixel tracking, and apply best practices to optimize campaigns.
• Deliver weekly and monthly performance reports and partner with analytics to automate reporting processes.

Requirements

• Bachelor’s degree in Marketing, Communications, Business Administration, or equivalent experience.
• Minimum 5 years of functional experience in a marketing and/or digital channel support role.
• Proven experience managing paid media campaigns using platforms like Google Ads and Meta.
• Must be authorized to work in the USA.

Nice to have

• Google Ads and Meta certifications.
• Demonstrated proficiency in data analytics and Excel for reporting and visualization.
• Experience with affiliate or publisher network partnerships.
• Agency experience in paid media management.
• Ability to adapt to change and thrive in an agile environment.

Culture & Benefits

• 401(k) Company Match (up to 3%) and 4% annual contribution to your 401(k).
• Comprehensive Medical, Dental, and Vision benefits.
• Paid Time Off (PTO) Program and Exchange Program.
• Tuition Reimbursement Program.
• hirify.global Cares volunteer time off and donation match program.