Senior Director, HCP Marketing (Biotechnology)

TL;DR

Senior Director, HCP Marketing (Biotechnology): Leading the development and execution of comprehensive healthcare professional engagement strategies to drive awareness, education, and adoption of COMP360, with an accent on creating targeted marketing campaigns, building strategic relationships with key opinion leaders, and developing evidence-based educational initiatives. Focus on HCP segmentation, omnichannel marketing, cross-functional partnership, and ensuring launch readiness and commercial success.

Location: Hybrid in our New York City office or remote on the east coast in the United States. Work authorization in the United States is required.

Salary: $250,000 - $330,000 USD annually

Company

hirify.global plc is a biotechnology company dedicated to accelerating patient access to evidence-based innovation in mental health.

What you will do

• Develop and execute targeted HCP and consumer marketing strategies aligned with brand positioning and commercial objectives.
• Lead HCP segmentation, targeting, and prioritization efforts in collaboration with Sales and Market Access teams.
• Create compelling, compliant educational content and promotional materials for HCP audiences, translating clinical data into practical insights.
• Lead omnichannel marketing strategy across digital, in-person, and virtual touchpoints to deliver personalized HCP experiences.
• Build and lead a full cross‑functional marketing team, overseeing PME, Consumer, and Digital Marketing.
• Collaborate closely with Market Access, Site of Care Marketing, Regulatory, and Legal to ensure cohesive strategy and compliance.

Requirements

• 10+ years of pharma/biotech marketing experience with demonstrated expertise in HCP engagement, preferably with CNS/psychiatry experience.
• Proven track record developing and executing successful HCP marketing strategies for specialty therapeutics or novel mechanism launches.
• Deep understanding of HCP prescribing behaviors, clinical decision-making, and healthcare professional networks.
• Bachelor's degree in life sciences, marketing, or a related field; advanced degree or MBA preferred.
• Strong expertise in omnichannel marketing, digital engagement platforms, and medical marketing in regulated environments.
• Excellent scientific acumen with the ability to translate complex clinical data into compelling HCP messaging.
• Work authorization in the United States is required, as visa sponsorship is not available.

Culture & Benefits

• Committed to building a workplace where everyone’s wellbeing matters and proud of commitment to diversity and equality.
• Opportunities for discretionary bonuses and equity as part of the total compensation package.
• Mission-aligned leader passionate about transforming mental healthcare and reducing stigma.
• Offers reasonable accommodations during the interview process.