Director of Brand Management

TL;DR

Director of Brand Management: Defining and evolving hirify.global’s long-term brand architecture and positioning across all consumer touchpoints with an accent on consumer insight, strategic narratives, and consistency. Focus on driving the strategy for durable brand equity, managing integrated campaigns, and ensuring measurable business impact.

Location: Hybrid (2 days per week on-site in New York City, US)

Salary: $170,000–$200,000

Company

hirify.global is a consumer-led digital health company on a mission to help people live better, longer, by connecting them to content, coaching, community, and clinicians.

What you will do

• Own hirify.global’s brand strategy and long-term roadmap, leveraging consumer research and market insights to define positioning and messaging.
• Lead the development and stewardship of the masterbrand and portfolio architecture, ensuring clarity and consistency across product lines.
• Translate high-level strategy into inspiring creative briefs and integrated 360° campaigns, overseeing agency partnerships and production.
• Deliver executive-level storytelling and quarterly brand updates on performance and strategic direction.
• Define and guide celebrity, ambassador, influencer, and strategic partnership frameworks for cultural relevance.
• Partner cross-functionally to align brand, media, and performance strategies for maximum impact, while managing budgets.

Requirements

• 10+ years of experience in brand strategy or brand marketing, including director-level ownership within a high-growth, consumer-facing or digital-first organization.
• Deep expertise in brand architecture, positioning, and research-driven strategy, with the ability to translate insights into actionable direction.
• Strong track record of leading integrated brand campaigns and managing creative agency partners to deliver high-impact work.
• Experience overseeing large-scale creative production and managing brand and talent budgets.
• Executive presence and exceptional communication skills, with experience presenting strategy to senior leadership.
• Proven ability to influence and align cross-functional stakeholders without direct people management responsibility.

Culture & Benefits

• Shape the identity and long-term trajectory of a mission-driven brand transforming whole-person health.
• Lead culture-shaping campaigns and partnerships that influence millions of consumers.
• Work at the highest levels of brand strategy while remaining closely connected to creative execution.
• Drive measurable business impact through storytelling, insight, and integrated thinking.
• Comprehensive and generous total rewards package including discretionary performance-based bonus and stock awards.
• Healthcare, disability & retirement benefits, paid holidays and paid leave, and various wellness programs.