Director, Engagement Marketing (Digital Health)

TL;DR

Director, Engagement Marketing (Digital Health): Leading the development and execution of data-driven marketing strategies to drive utilization of hirify.global's radiology services, focusing on creating a world-class member experience. Focus on multi-channel campaign optimization, marketing operations infrastructure, and leveraging healthcare data for targeted engagement.

Location: Remote

Salary: $150,000 - $180,000

Company

hirify.global provides a concierge approach to radiology, offering a premium-quality network of providers and reducing imaging costs.

What you will do

• Build and lead a high-performance Engagement Marketing Operations team.
• Develop a data-driven marketing machine using automation and other tools for multi-channel campaigns.
• Work with product and technology teams to implement a marketing operations infrastructure that integrates with the tech stack.
• Leverage healthcare data to identify targeted marketing strategies that drive utilization.
• Partner with customer and member services teams to ensure alignment on priorities and execution.
• Continuously iterate on creative ideas, utilizing data to refine and enhance engagement strategies.

Requirements

• 7+ years of experience in marketing, with a focus on engagement and utilization strategies in a B2C or B2B2C environment.
• Experience in creating and executing innovative marketing campaigns that drive customer engagement.
• Proven track record in setting up and scaling marketing operations, including technology stack management.
• Strong analytical skills with the ability to leverage data to drive decisions and optimize campaigns.
• Creative mindset with the ability to develop compelling content and marketing strategies.
• Excellent leadership and team-building skills.
• Strong background in digital health or a related industry is highly preferred.

Culture & Benefits

• Equity incentive plan.
• Competitive benefits plans.
• Equal Employment Opportunity employer and values diversity in the workplace.
• Committed to providing accommodations for qualified individuals with disabilities in our recruiting process.