Paid Media Specialist (SaaS)

TL;DR

Paid Media Specialist (SaaS): Own and lead hirify.global’s global paid media strategy across digital channels, designing full-funnel paid media programs that strengthen brand visibility and accelerate demand. Focus on building a cohesive global paid media strategy, managing complex budgets and channel mix, and ensuring strong performance measurement and attribution clarity.

Location: Hybrid role, requiring a minimum of 2 days per week onsite at a hirify.global office in Spain, Belgium, or Canada.

Company

hirify.global is a product company specializing in Technology Asset Intelligence, providing complete visibility across IT, OT, and IoT assets for enterprises worldwide.

What you will do

• Develop and own hirify.global’s global paid media strategy across search, display, programmatic, paid social, and video channels.
• Translate business goals into pipeline-generating paid programs, aligning with the overarching marketing strategy.
• Define and oversee global budget forecasting, allocation, and pacing across all paid media channels.
• Guide conception-to-launch planning of digital campaigns, ensuring optimal channel mix, targeting, and messaging.
• Establish and refine performance measurement frameworks, including KPI governance, attribution models, and reporting.
• Partner with content, product marketing, and PLG teams to create high-performing messaging and creative assets.

Requirements

• 4+ years of experience in paid media, performance marketing, or digital strategy in B2B environments; SaaS or agency experience preferred.
• Expert knowledge of SEA paid social, programmatic buying, retargeting, and multi-channel campaign orchestration.
• Strong analytical capability with experience in KPI definition, performance modeling, reporting, and attribution frameworks.
• Proficiency with analytics suites (Google Analytics, Google Tag Manager, Looker Studio) and advertising platforms (Google Ads, LinkedIn Ads, Meta, programmatic DSPs).
• Experience overseeing budgets and optimizing ROI, CPL, and pipeline contribution.
• Familiarity with CRM and marketing automation (Salesforce, Pardot) is required.

Nice to have

• Experience with ABM platforms (6Sense, N.Rich) or DV360, Search360.
• Experience with G2 marketing capabilities or Google Cookie Consent Mode.

Culture & Benefits

• Competitive salary and benefits package adapted to local regulations.
• Career growth and continuous learning opportunities.
• Hybrid work model with a minimum of 2 days per week onsite.
• Collaborative, global team environment across Europe and North America.