Paid Media Specialist (SaaS)

TL;DR

Paid Media Specialist (SaaS): Leading global paid media strategy across search, programmatic, and paid social to generate predictable pipeline with an accent on full-funnel program design and budget optimization. Focus on building experimentation roadmaps, designing attribution models, and aligning paid strategy with PLG conversion goals.

Location: Hybrid in Montréal, Canada (minimum two days per week at the office)

Company

hirify.global is a leader in AI Cyber Asset Intelligence, providing IT and Security teams with a unified view of all hardware, software, cloud, OT, and IoT assets.

What you will do

• Build and execute a global paid media strategy covering search, display, programmatic, paid social, and paid video.
• Manage global budget allocation, forecasting, and pacing to optimize for CPL, ROI, and pipeline contribution.
• Develop an experimentation roadmap utilizing channel testing and A/B frameworks (VWO).
• Co-create performance measurement infrastructure, including KPIs, dashboards, and attribution models.
• Collaborate with content, product marketing, and PLG teams to produce high-impact creative and messaging.
• Manage agency relationships, platform partners, and external vendors.

Requirements

• 6+ years of experience in paid media or performance marketing within B2B environments, preferably in SaaS.
• Expert knowledge of SEA, paid social, programmatic buying, and multi-channel orchestration.
• Hands-on proficiency with Google Ads, Meta Blueprint, LinkedIn Marketing, and programmatic DSPs.
• Mastery of analytics tools such as Google Analytics and Looker Studio.
• Experience with Salesforce and Pardot or similar CRM and marketing automation tools.
• Must be based in or able to work from the Montréal office at least two days per week.

Culture & Benefits

• Competitive salary aligned with market benchmarks.
• Comprehensive benefits package adapted to the employee's location.
• Opportunity for real career growth within a genuine learning culture.
• Collaborative international team environment spanning Europe and North America.
• Flexible hybrid work model.