Growth Marketing Manager (Fintech)

TL;DR

Growth Marketing Manager (Fintech): Executes and optimizes demand generation programs with an accent on paid advertising and drip/lifecycle campaigns for pipeline creation and progression. Focus on monitoring performance, optimizing campaigns with funnel data, and partnering with sales to align with account priorities.

Location: Remote (Canada)

Salary: $80,000–$100,000

Company

hirify.global builds intelligent branch solutions for financial institutions, offering appointment scheduling, queue management, and video banking solutions to enhance customer experiences.

What you will do

• Execute and optimize paid media, drip, and lifecycle campaigns to achieve pipeline and revenue goals.
• Monitor performance and optimize campaigns using funnel data, intent signals, and engagement metrics.
• Partner with Sales and BDR teams to align demand programs with account priorities.
• Act as an active stakeholder in ABM execution and integrated campaigns.
• Build, launch, and optimize drip and nurture campaigns for lead progression.
• Take ownership of marketing operations initiatives, including new growth infrastructure.

Requirements

• 3–5 years of B2B SaaS demand or growth marketing experience.
• Hands-on experience executing paid media and drip/lifecycle campaigns.
• Exposure to or experience supporting ABM programs.
• Strong execution skills with an analytical mindset for reporting on campaign performance.
• Collaborative approach with Sales, BDRs, Product Marketing, and CX teams.
• Proficiency with HubSpot and Salesforce (or equivalent CRM/marketing automation).
• Experience in SaaS and/or fintech environments.
• Actively explore emerging technologies, especially AI and LLMs, with a passion for continuous learning.

Culture & Benefits

• Flex-time and flex-days (Cabana Days) for work-life balance.
• Supported professional development and career opportunities.
• Competitive Salaries and full Health & Dental Benefits, Virtual Care, & Disability top up from day 1.
• Virtual mental health and EAP platform, WealthSimple GRSP & Matching, Annual Wellness Benefit ($1000).
• Opportunity to work remote anywhere in Canada.
• Employee Options, Internet Subsidy, and Tiki Bucks Incentive Program.

Hiring process

• AI tools may be used to support parts of the hiring process, but human judgment makes final decisions.