Field Marketing Manager (SaaS)

TL;DR

Field Marketing Manager (SaaS/HRtech): Executing and optimizing integrated marketing campaigns that move prospects through the funnel and support pipeline goals, with an accent on end-to-end campaign management, cross-functional alignment, and multi-channel activation. Focus on tracking and analyzing campaign performance with Salesforce and marketing automation tools, and improving efficiency using AI.

Location: 100% remote anywhere in Canada

Salary: CAD 90,000 annually plus 5% annual bonus

Company

hirify.global is a company specializing in HR technology and SaaS solutions.

What you will do

• Execute end-to-end integrated marketing campaigns, ensuring timely launch and cross-functional alignment.
• Drive campaign-sourced and campaign-influenced pipeline in partnership with Sales.
• Activate campaigns across multiple channels, including email, digital, virtual events, direct mail, and social.
• Develop campaign-aligned sales enablement materials and support Sales and SDR activation.
• Track, analyze, and report on campaign performance metrics using Salesforce and marketing automation tools.
• Utilize AI and marketing technology tools to improve campaign execution efficiency and reporting.

Requirements

• 4–6 years of experience in B2B campaign marketing, field marketing, or demand generation.
• Proven experience executing integrated campaigns as an individual contributor.
• Demonstrated experience tracking campaign performance and pipeline impact.
• Strong collaboration skills with Sales and cross-functional marketing teams.
• Hands-on experience with Salesforce and marketing automation platforms (e.g., HubSpot).
• Strong project management, organization, and execution skills.

Culture & Benefits

• hirify.global values diversity and is an equal opportunity employer.